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We are Bitcoin Cash Latam. We have a long-term vision and detailed plan to grow Bitcoin Cash awareness and use in Latin America through a bowling pin strategy of merchant adoption, remittances, B2B buying, international trade and more.
BCH Latam is in this to kickstart the Bitcoin Cash commons in Latin America, provide superior value to the developing world through BCH and eventually make Bitcoin Cash the international currency of Latin America.
To finance our business plan, we are running a token-crowdfunding sale. Our token is PAN. PAN has a fixed supply of 400,000 and so far we have sold 4,151, or 2.3% of the total first-round sales goal of 180,000 tokens.
Selling the full 180,000 tokens should enable us to reach profitability or near-profitability on our business plan.
We have faced a couple major challenges as we transition from what we did for Dash for 16 months 2018-2019, which was tremendously successful, to doing even more effective things for Bitcoin Cash. These include the following.
We wanted to raise about USD$550,000 to finance our business plan, which was borne from about 2 years of market research and experimentation. But we have only raised about $14,000.
As we fell back to our secondary plan as detailed at our crowdfunding page, the coronavirus hit. The governments of Colombia and Venezuela, where we primarily operate, have been especially draconian in their application of lockdowns, resulting in the mass shuttering of small businesses, which make up the majority of our contact database.
Given this, we are focusing more on e-commerce merchants, liquidity alliances, online media and the creation of apps that utilize our PAN token while adding value to end users.
One such app concept is BCH Aid. As noted above, BCH Aid enables direct, cross-border giving to non-profit organizations across the globe using Bitcoin Cash. We expect this to open the doors for both donors and NGOs that otherwise would not be able to find each other.
As NGOs receive donations in BCH, their need to spend or sell their BCH organically bootstraps the next level of adoption, which is merchants and P2P exchanges, respectively.
In this way, we can make progress towards solving the inflows challenge, provide sellers for new P2P liquidity providers to start profiting from and spark the liquidity required to launch BCH remittances.
Further, donors will need to buy BCH in order to donate in the first place, and this can spark demand for BCH OTC, at ATMs and at exchanges.
Finally, we could take say 0.5% to 1% of all donations in order to generate a profit on the site, which would have low overhead, and pay an appropriate portion back to PAN token holders.
Digital Marketing: teaching media, especially video tutorials.
Business Development: e-commerce merchants, liquidity integrations.
Remittances: more combo remittances.
Apps: such as BCH Aid, and others along the same line of thought.
Merchants are not on this list because the governments of Venezuela and Colombia have clamped down hard again on commerce, after a liberalization in May and June, and therefore we can't guarantee results on the merchant front until this situation changes.