From what I read, some of us wanted to start our trade as we wanted to have another source of profit. I read that the second choice is always to start a business. In forming such any venture, we shall always look at others' points of view. That is necessary for creating a business. It won't be that your idea is the only thing that matters; that won't be. In reality, even if you had a solid and unique business idea that doesn't suit others' points of view, sorry, but most businesses will fail. Either in the short or long run. Here are my ideas on how I will market my rabbits;
Before starting this blog, I just wanted to tell you that I am not an expert. Well, experts won't share their ideas that simply. This is just a picture of viewing others' ideas, so it happens that some will get a pointer, and I hope some will also help to brainstorm; as for that, my regards in advance.
Thinking about marketing is easy. You need to ask yourself, how will you sell yourself to others? Sound like a taboo. But that will make you think. Are you willing to sell yourself? It meant, are you ready to face and talk to other people?. That's come in my title, becoming an entrepreneur first, not a businessman. Being an entrepreneur must stand on your own, think carefully, and learn to decide quickly. Unlike business people, they pay others to do the job; if you had the capital to start as a businessman, why not? But if none, the challenges must begin.
Start by looking at what your people need?
For now, the future demand for rabbits is small in size as children's pets. Some people are talking me if I will sell my rabbit? They want their children to have cute pets in their laps. I am still hesitant to sell, though they are not pet type. But as an entrepreneur, NEVER REJECT any customers. They say that customer is always right and already planted in their mind. If someone asks you if you sell one, reply "YES," but not guaranteed for now, maybe soon when you see that it's appropriate for their children. That's a way you still give an idea that soon they will expect something, rather than saying "NO."
Even in any business, if you were selling a Product-A and your customer is looking for Product-B. It's rude to say, 'You are not selling Product-B, for you will just only focus on Product-A". It will leave something in their minds, besides that the way where you will know what they interest is, so you will know what will you soon sell to them.
An entrepreneur is always looking for changes.
Do you know why some people even just copying other ventures still becomes successful? They always look for changes; entrepreneur-minded people, when they see something, want is that they must improve that thing. So if you think you won't succeed because your business idea was classic and has already been sold to everyone, it's not a failure yet. Change and innovation must be implied.
For example, you will sell a dress, yet many people have already been selling one. One thing you will do is look at the previous seller; what are they doing? How did they do that? And what could you do?
In my state, there always be someone who sells small rabbits as it is a demand here; people want to keep at least one pair as children are pressuring them. In innovations, I could give them free consultations when their rabbit is sick and needs a troubleshoot; besides, I had a background in animal husbandry to make one. Another thing that I am looking for is that "Castration" where some want to keep but don't want to multiply them. Castrated is the best choice, especially if they wish to have pets, not livestock to breed. Not everyone could do that; besides, mortality could be recorded if they were not carefully taken off.
It would be best if you learned to preserve.
Especially in foods, if you will offer food, you must learn to process them by making their shelve life longer. Also, considering that marketing is complex, a fresh one could result from rotting when you don't know what to do. In other services like selling clothes, you must learn to blend that dress with other things, so you still preserve the thread. The clothing business always relies on social trends.
In my state of rabbits, this is what I am looking at. Preservations, I am trying to preserve rabbits' fur as the meat will also soon be held in the more high-value product. Imagine those frozen goods are in high demand today, but the problem is that people now realize the side effect of processed pork and chicken, then might be time to start a frozen product such as bologna, sausage, and even meat malls made from healthy rabbit meats. The meat differs from any in texture, taste, and flavor.
It will take forever to think about everything for us to market our product. There is the best thing better. That is, create your strategy. Added that you shall not be shy in selling your product, also you must know that not every day it's a good harvest for sure we will result in a good marketing plan, innovative thinking and experience will give you to top.
Start a business but becomes an entrepreneur first, not a businessman.
I am glad that I've read this before I try the world of ukay. You are right besh, we should be an entrepreneur first. As for me, I totally don't know how to sell myself to the people. I am ashamed to face them actaully hahah.