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A Post-Coronavirus, Digital-First, Emergent Mass Adoption Strategy for Bitcoin Cash

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Avatar for georgedonnelly
Written by   875
1 year ago

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Bitcoin Cash needs more adoption, more transactions, more excitement, more users, more value being transmitted across the network, more investors and more buzz. We need to push forward, through the 15 Nov network upgrade, and we need to focus on building.

I believe the developing world is the best place for Bitcoin Cash to focus its adoption efforts. Everything is cheaper. Financial exclusion is systematic. Fiat currencies are subject to hyperinflation. And these countries tend to receive a lot of remittances (cross-border payments). There are many things we can rapidly prototype and test in the developing world that are prohibitively expensive and an uphill battle in the developed world.

By starting first with tools like read.cash and local.bitcoin.com, we can address the inflows challenge and eventually make merchant adoption self-sustaining. By leveraging tools we already have in production use, we can keep costs low and get results fast. There is no need to wait for the production of new software. And we can strengthen these existing services, validating the choices of their founders to invest into Bitcoin Cash in the first place.

Through my work with participants in the developing world Read.cash ecosystem, I have seen that they are enthusiastic and willing to learn new things. I have gotten very good reactions from them. I believe the Read.cash user ecosystem is a great place from whcih to launch further adoption.

We can start to address the Panmoni business plan’s strategy of capturing inflows as a foundation to mass adoption on a shoestring budget with the below system, MVP-style (minimum viable product).

This strategy will also be of benefit to the entire Bitcoin Cash ecosystem in the lead up to the 15 Nov network upgrade. If there is a fork, the public relations content generated by this strategy could play a role in keeping holders from selling their Bitcoin Cash BCH, or maybe even incentivize them to dump any forked coins for more BCH.

I am considering seeking community funding of perhaps 90 to 100 BCH for a 3-month trial of this strategy and welcome your feedback.

Principles

  • Emergent: Things are taught, opportunities are offered and those who take up those opportunities are the owners of their results and gain a market advantage.

  • Networked: Actors are encouraged to connect across cities and regions, learn from each other, collaborate by mutual agreement and otherwise benefit from being part of a network, without becoming employees.

  • Decentralized: There is no CEO and no top-down hierarchy, only mentors, cheerleaders, educators, service providers, etc.

  • Minimalist: We use the resources we have now and don’t depend or wait on big development projects that have yet to happen. No expensive marketing campaigns. Keep it simple.

  • Utility-Centric: No flash, no girls on helicopter rides, no moon or lambos — just the demonstrated utility of Bitcoin Cash solving real problems for real people in the real world right now.

  • Open-Source: Everything produced is freely reusable, remixable and copiable. MIT license recommended. 

  • Education-First: We invest in the humans we hope will build out Bitcoin Cash. We bring them up to speed on Bitcoin Cash and explain step-by-step everything they need to know to become expert users, to profit and to replicate the experience. We mentor and support them along their journey.

  • Metric-Focused: A digital strategy permits us to measure the effectiveness of different components of the strategy, as well as the overall strategy. Strategies without metrics are hype and wishful thinking.

Stages

To start, it is best to keep the workflow simple. Over time, we can develop content, campaigns and support around additional stages to get more use. Stages are ordered by priority. First we attack the low-hanging fruit. Then we attract builders to do more difficult tasks over time.

  1. Read.cash: Onboard users to read.cash and help them earn some BCH.

  2. P2P Liquidity: Onboard read.cash content creators to local.bitcoin.com and help them to create a P2P liquidity business serving their local area, national community and/or region.

  3. Purse.io: Encourage read.cash and local.bitcoin.com earners to spend BCH profits at purse.io on products from Amazon.

  4. Local Outreach: Guide the new BCH P2P liquidity business owners to create content that reaches out to bring new people who are currently unaware of BCH from their respective local areas into this funnel.

  5. Remittances: Guide the business owners to market their liquidity services to new customers who send and receive remittances.

  6. SLP Tokens: Work with business owners and content creators to create their own SLP tokens and to distribute them in any number of ways, including as a reward for customer loyalty.

  7. BCH Aid: Work with business owners and content creators to onboard new non-profits in their respective local areas to BCH Aid. When these non-profits receive donations, it will stimulate organic demand for BCH merchants and for more P2P liquidity.

  8. Merchants & Meetups: Work with participants to onboard local merchants to BCH and to hold meetups.

If you have a BCH business that you would like integrated into these stages, reach out and let’s talk.

What a Stage Looks Like

Each stage would probably take the form of a social media and content marketing campaign and could have the following components.

  • Attractive Content: Social media content that is easy to digest such as graphics and energetic sub-90-second videos. This would be the top of the funnel, or the hook, that brings in new people every day by promising them something they want and that we can legitimately deliver.

  • Landing Page & Permissioned Opt-In: A landing page linked to from the social media posts that provides valuable content, such as an e-book or video tutorial, in return for the user’s verified email address.

  • Email Sequences: One or more sequences of 3-5 emails that include video tutorials and other educational material are sent to those who opted-in so they can level up their knowledge and prepare to execute on the goals of the stage.

  • Mentoring Forum: Participants are given access to a forum, discord or other tool that permits many-to-many conversations. This enables participants to help each other.

  • Events/Contests: Regular livestreams, online events, competitions, contests and more where those who produced the most results from the stage are awarded prizes and receive great encouragement from the community. Participants who have questions or need help can also participate and get what they need.

  • Public Relations: We can harvest all of this activity to produce photographs and videos that we can repackage as PR for Bitcoin Cash in order to gain more and better news coverage, investors, public reputation, alliances, to grow holder confidence and much more.

Each stage is a loop that takes a group of people through an experience that benefits them and Bitcoin Cash. Each loop feeds qualified builders into the next stage, over and over again indefinitely. The end result is many more BCH businesses, community leaders, merchants, PR, transactions and buzz for Bitcoin Cash.

Tools to Leverage

  • read.cash

  • local.bitcoin.com

  • purse.io

  • SLP tokens

Additional tools that might come in handy include the following.

  • A marketplace where participants in the program can sell their skills to each other each other, such as translations, graphic design, copywriting and more. This would enable participants to form teams (firms) in order to serve their customers more effectively, if they so desire.

Conclusion

We can leverage a low-cost strategy right now that builds on existing Bitcoin Cash businesses to produce new ones, to increase chain transactions, to build buzz for BCH and to proactively build market value for BCH in preparation for the outcome of the 15 Nov network upgrade.

I am developing these ideas into an MVP proposal with 3 months of funding for a flipstarter or token sale. I could start work on this as early as 15 September if there is demand.

Please contribute your feedback, ideas and expressions of support so I can move forward with this strategy. 

Thanks for your consideration.

George Donnelly

Bitcoin Cash Business Development, Marketing & Adoption

george@panmoni.com

https://t.me/georgedonnelly

WeChat: georgedonnelly

+573218423668 (cell, Signal, Whatsapp)

Click here to schedule a meeting.

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Written by   875
1 year ago
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Comments

Actually I went through this article over and over again and i must admit that you have given a really good strategy that might have good impact but i think in my opinion, there should be an avenue where BitcoinCash can be used more often by people. A market place where BitcoinCash and some SLP tokens are the centre currency for its operation. Something similar to read.cash but performing a different purpose.

$ 0.00
1 year ago

Interesting idea! I would love to hear more of your thoughts on that. I am inspired by market networks lately: https://www.nfx.com/post/10-years-about-market-networks

$ 0.00
1 year ago

Well it is a good thing that you are interested in market networks because it is the key to alot of positive changes even to the BitcoinCash blockchain as a whole. Imagine a market network like ebay, linkedIn, Fiverr where freelancers and business people round the globe comes to sell their products and buyers buy and all this transactions are done only on BitcoinCash cash. That would impact alot of positive feedback.

$ 0.00
1 year ago

Very nice

$ 0.00
1 year ago

gamers please subscribe me

$ 0.00
1 year ago

Nice. BCH has been doing things.

$ 0.00
1 year ago

it was helpful.. thank you

$ 0.00
1 year ago

Just wow, I am.waiting for your other articles ☺. Thanks for sharing a lot of informations with us. Thank you

$ 0.00
1 year ago

Good. Sharing airtcle,for thanks

$ 0.00
1 year ago

Nice.. Done sub sir.. Sub to sub

$ 0.00
1 year ago

Good point... thanks for sharing article

$ 0.00
1 year ago

I hate corona virus

$ 0.00
1 year ago

amazing! looking forward to the success of this worthy project, good luck!

$ 0.00
1 year ago

Great write-up!

$ 0.00
1 year ago

Hi guys

$ 0.00
1 year ago

Informative for the sustainability of emerging crypocurrenty especially for bch users.thanks for sharing ✨

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1 year ago

After read this article I wanna share my story . Because of covid-19 I faced a lot of problems.I lost my job and have to shifted in another place.We all know the world has been suffering for corona virus uncountable number of passed away . We are still because of God's prayer . Please everyone for us keep the world in your prayers.See a small virus just changed the world.

$ 0.00
1 year ago

Thank you sir George for choosing the read cash community or I must say ecosystem as what you've said, to launch this amazing strategy. We're all overwhelmed with this, potential users here must never let go of this new opportunity. I like how you tell and discussed about its principles. That there is no one who controls but only mentors willing to teach and guide. Just. keeping it simple, making it easier to understand and learn. I know your ideas was for the beneficial of all, and not only for yourself. Making me to admire and idolize you more for doing and giving out such great ideas to us. I hope and have big faith, that it'll be successful.

$ 0.00
1 year ago

Thanks for your effort to see everything goes well

$ 0.00
1 year ago

the morden world depended for bitcoin . becuse the world economy is growing day by day

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1 year ago

I think Bitcoin cash will gain the whole world market. But in some develooing countries people even don't know much about this

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1 year ago

goodluck on your venture!

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1 year ago

I'm living in a third world country. I hope that my country can adopt to this cryptocurrencies. There are also users of e-wallet here but I don't know if they know something about crypto currencies. Some of them know about the top crypto currencies only like the Bitcoin and Ethereum. Me too, I heard about bitcoin a few years ago and I've tried investing only now. THanks for sharing. Good day!

$ 0.00
1 year ago

it get how much it wants

$ 0.00
1 year ago

Lets see how it's gonna go

$ 0.00
1 year ago

not sure what you have against "girls in helicopters"; but regardless, I love the idea of Stages ..

Each stage is a loop that takes a group of people through an experience that benefits them and Bitcoin Cash

certainly a social media blitz from now thru November would have ample benefits for the entire community, regardless of what happens with the fork

$ 0.00
1 year ago

Good strategy

$ 0.00
1 year ago

Very important & valuable topic & plan. Thank you. I think it is very good plan.

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1 year ago

Here in Philippines a developing country, cryptocurrency especially Bitcoin Cash is not popular. We use e-wallet but few uses crypto wallet. I don't even know a group of people here promoting cryptocurrency or inviting everyone for mass adaptation. But I'm sure if online business will accept crypto payment maybe it will prosper here in my country.

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1 year ago

Great plan afaict.

for a flipstarter or token sale.

There might be "flipstarter fatigue", but i still think it's the better option than a token sale.

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1 year ago

Thanks for the feedback.

$ 0.00
1 year ago

sounds great, maybe include as many earning avenues as possible in addition to read.cash: https://read.cash/@tula_s/bitcoin-cash-meta-25d6f35e#earning-opportunities

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1 year ago

100%. Thanks.

$ 0.00
1 year ago

George, I value your opinion. So is this fork really a good thing? I thought most BCH’ers were against it. I want to see BCH thrive, receive more adoption, etc., but I’m wondering if this muddles the message.

$ 0.00
1 year ago

I am not in favor of a fork. But it is out of my hands. Does that answer your question?

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1 year ago

Yes, thank you!

$ 0.00
1 year ago

I am very interesting for reading this topic. Thank you so much for explain about Bitcoin.

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1 year ago