Gain Your Readers’ Trust and Engagement

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In order to be a successful writer, you have to know how to keep your readers engaged. And in order to keep them engaged, you have to know how to win their trust.

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When I first started writing articles on this platform, I had this terrible habit of writing everything in what was basically a stream-of-consciousness style. Like, when something came to mind, I would just write it down—and not even bother to think about whether or not it made sense, or whether it would actually help my reader.

And it really hurt my feelings. It got so bad that I almost gave up on the whole thing. But then I figured out the secret ingredient that was missing from my writing: trust. When you understand how trust works, and why it's such an important part of writing for the web, you'll learn how to connect with your readers.

Image from symbiontgroup

You've been writing online for a while now. And you have a lot of great ideas, but they're not getting the traffic they deserve. You might be having trouble engaging your readers in your content, and that may be because you haven't built up enough trust.

Good writing isn't just about being grammatically correct. It's about knowing your audience and knowing the best way to present the subject matter in a way that actually resonates with them. To do this, you need to determine what your audience needs from you, and then deliver on that need in a way that keeps them coming back for more.

Let's face it: it can be hard to gain the trust and engagement of your readers when you're starting out. If you don't know how to make your readers feel like they can rely on you, it's going to be really hard to connect with them on an emotional level—and that's what keeps them coming back.

I'm sure you've experienced this as a reader yourself: You open up a book or an article or start watching the latest funny thing on YouTube, and… you just can't get into it. Maybe the style is too dry, maybe it doesn't feel like it's speaking directly to your needs, maybe the author doesn't seem like someone who gets YOU—whatever it is, something is missing. And so, after five minutes of shuffling through other tabs on your browser while reading/watching/listening, you give up.

Don't worry, we've all been there.

Image from The New Yorker

When I first started writing, I was so sure of what I wanted to say and how I wanted to say it, but I didn't know how to connect with my audience. And then I realized something: no matter how obvious and right I thought my ideas were, if my readers couldn't relate to me and understand where I was coming from, they weren't going to care about what I had to say.

I figured out that the key is making people feel like they know you on a personal level. They need that connection in order for you to really click with them. But actually, it's not so much about the connection—it's more about the relationship. You need to tell your readers why they should be reading you, and then give them a reason to keep coming back for more. That means grabbing them with an intriguing opener, giving them a reason why they should be reading you instead of someone else, and then showing them a little value along the way

It starts with the first impression—and the first impression is going to be visual. If you want people to stick around and read all of the great stuff you have to say about topics that are important to them, then your content itself needs to be visually appealing—it needs strong imagery that relates directly back to the topic at hand. People love visual materials; studies show that visuals leave a stronger imprint on viewers' memories.

Image from Wayne Hastings

In Conclusion

When you're starting out, your readers don't have any idea who you are. They might not know what to expect from your content, or whether they can trust you with the information that they need. So it's easy to feel like that connection just isn't happening.

If we're honest with ourselves, it's extremely difficult to win over new readers at any point, even after that first post. Good writing requires hard work and patience, and there are no shortcuts to a loyal and engaged audience. That being said, it is possible, and it won't be easy—but a great post is never wasted. Keep the faith, and remember: sometimes you have to be willing to drop the ball before you can catch it!


Copyright, 2022 frdchckn. All rights reserved.

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Comments

Interaction is important thing we kinda find it in both read as well as on noise.cash. I am following your words I think they will help me as I was kinda inactive and didn't engage with users lol.

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2 years ago

Hi,

Thank you for your kind words! I'm glad you're finding this helpful. I'm a big believer in the importance of interaction and engagement, and I hope that my words are helping you build those skills.

Keep up the great work!

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2 years ago

Exactly these are helping me a lot in improving my skills here.

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2 years ago

Wow! Thanks a lot!

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2 years ago

Absolutely. Blogging is for the reader. Journaling is for oneself.

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2 years ago

I'm glad you agree! I've always felt that blogging was for the reader, but journaling is all about me.

I mean, I think it's important to be mindful of the reader and make sure that you're writing in a way that makes sense to them and that they can understand. But I also think it's important that you write from a place of honesty—and I don't mean honesty as if you're being deceptive or trying to pretend like something isn't true. I just mean like, "This is how it is right now."

You know what I mean?

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2 years ago

Yes, exactly. The reader's time is precious. We need to respect that and give from ourselves to them. Even if one is earning revenue out of it, there should be respect for somebody spending several minutes of their lives reading.

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2 years ago

I'm so glad you mentioned that!

I think it's important to note that the reader's time is actually quite valuable. It's not just a few minutes of their lives. It's not something they can get back once they've spent it. And if someone spends that much time reading your content, it makes sense to treat them with respect and offer them something worthwhile in return for their time.

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2 years ago

Words of encouragement especially for me who is new here,thanks ! I hope I could ask for more info from you since I get confused on how to work out things here..

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2 years ago

Hi there!

I'm so glad you're here and I hope you find this article helpful. I'm not sure what you're confused about, but if there's anything in particular, feel free to reach out directly. I'm always happy to give a hand.

Thanks for your comment and welcome!

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2 years ago

When writing, I always consider that my readers can relate to my content. It's hard to read an article or blog that you don't have any idea what it is all about. Great tips bro!

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2 years ago

Thank you so much for your kind words! It's always a pleasure to hear from you.

I'm glad that you can relate to my content—that's what I strive for every time I write. It's important to me that people can take away something from my writing, whether it be knowledge or just an appreciation for the craft of writing itself. Thank you again for reading!

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2 years ago

Oho! It's okay. We're one community here after all. Are you Filipino?

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2 years ago

Yes, I am

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2 years ago

I agree on your points there man! It is hard to start and gaining trusted by the readers. Somehow I think I am in the right track for that but most of the time I get sidetracked with everything and laziness. Haha good read man great job on this!

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2 years ago

Thanks for the kind words! I'm glad you enjoyed it.

I think that's the thing about writing: it's not always easy to stay focused and get back on track when you're feeling tired or distracted. But it's worth it—if you can keep your focus, you'll be able to build a readership that trusts you (and will keep coming back for more).

We all need to remember that consistency is key when it comes to content creation. Consistent quality, and consistent engagement with the audience. If you're not creating consistently, then you're only going to gain a following if you're lucky—and that's not something you can rely on. It's not easy to get started, and it's not always easy to stay on track. But the best thing you can do is keep going.

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2 years ago