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The rapid rise of meme culture has become the source of entertainment by every- one nowadays. As the Internet evolves, the memes have also become darker in humor, which has become the plague of the modern era; spreading its infestation in social media.
As coined by Biologist Richard Dawkins in his 1976 book The Selfish Gene, the term "meme" is to describe a theoretical self-replicating unit of cultural transmission that spreads 'by imitation. Memes are mostly created in the form of pictures and video clips. It is more often used as an object to ridicule or to point out something politically.
Some public relations, marketing, and advertising professionals have also used meme as a form of marketing strategy to create a viral trend of their products or service. More than its social influence, 'memetic marketing' has become more acceptable to the market as it can relate to its content.
According to we are Social, a London-based consultancy, Philippines again topped the globe in 2018 in terms of social media usage with 67 million active users. Hence, social media has become part of the Filipino culture. It is one of the things that shapes the person's mind and the memes that are posted on it are now becoming a manifestation of what the Filipino youth is turning out to be.
One of which that has been viral is the "taph.taph" meme, where most of Filipinos saw it as something hilarious as it easily became a source of laughter. But behind this
"Laughter, as proven and tested, is the best medicine. But, if you habitually laugh at any jokes which are derogatory to any race, gender, age, or social class you might consider taking some medicine.
meme is the story of a person with Down syndrome.
Another that has gone viral is the "tomboy na mataba na naka-Mio" memes, overshadowing people from the LGBTQ community. While people find it funny, some lesbian people are now having existential crisis because of the hate culture that the meme has created.
There are also memes like "Kilala mo ba si (insert letter of the alphabet)," where most netizens find it funny because of the faces in the pictures, some of which are people with physical disabilities. They even tag their friends in the comment section and share it to other people, without even thinking of the consequences of the actions that they are doing.
From the viral memes on social media,it just reflects that there is a poor awareness of the Republic Act No. 10175, otherwise known as the be crime Prevention Act of 2012" Creating and sharing such negate, harmful, false, or mean contents about someone else online is a form of cyber bullying.
With the prevalence of dark memes shared by individuals on social media, it creates a social reputation in which anyone can be seen as potential subject of online abuse.
Most of the memes here in the country are not even educational. It does not give information that may become relevant to the youth instead it focuses mainly on making fun and trying to ridicule people with physical deformities and disabilities.
Sadly, social media has become an avenue of freak shows where people can't be dissuaded by their acts be cause if you did you're just a "ormie' or a conventional person killing the fun.
Memes are starting to revolutionize the country in an unsettling way. It has become evident that the contagious effect of memer, has spread entirely and has slowly infected the Filipino youth it has tarnished the morals that we have like a disease that devours the minds of the innocence.
Things done to make fun out of other peoples imperfections are not, in any way, a form of entertainment, rather it is by means of stealing their dignity as human beings.
Laughter, as proven and tested. is the best medicine. But, if you habitually laugh at jokes that are derogatory to any race, gender, age, or social class, you might consider taking some medicine.
Despite of how memes have become toxic, there is still something that can be done. It is by simply understanding the sole purpose and function as to why the memes are created in the first place.
As the future of our nation, the need to step up and teach the essence of it to those who are ignorant of their deeds is a crusade worth starting for. Besides, social media like Facebook, Twitter, and Instagram have options for reporting such abuse and the easiest way to stop it is by clicking the report option.
May I know if it is also happening in your country?
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This is actually true , youths are now taking memes to another level. We all know it is just for fun but too much of everything is not good, and then when you take it on people that's not really good because it can actually reduce their reputation, self esteem, self confidence, and so on.