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Artificial intelligence in supermarkets

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Avatar for MarijaJak
Written by   196
10 months ago

We've been reading a lot about artificial intelligence lately. It is present in almost all spheres of social life. To be honest, I am frightened by the fact that artificial intelligence does not go too far, and that human life loses the meaning of life on Earth.

That's how artificial intelligence appeared in supermarkets, and you consider whether it is necessary in human life at all.

Retailers are increasingly using artificial intelligence to anticipate or encourage consumers to buy.

Now more and more retail chains are using artificial intelligence - software systems that can learn for themselves - to try to automatically predict and encourage our very specific desires and purchases like never before.

Retail consultant Daniel Burke, of Blick Rothenberg, calls this "the holy grail" of building customer profiles and suggesting a product to her before she realizes she wants one.

So, the next time you go to the local store to buy some snacks and a specific wine on Friday night, maybe you can blame that decision on the artificial intelligence and the computer that found out all about you.

And it can also offer what it calls a “hyper-personalized offering,” such as cheaper wine on a Friday night.

The share of these applications remains low, but it is growing all the time, partly thanks to the coronary virus pandemic, which made people reluctant to touch the shelves or stand in lines.

In Germany, a Berlin startup called SO1 is doing similar things with its own artificial intelligence system for retail outlets. He claims that nine times more people buy goods suggested by artificial intelligence than those offered by traditional promotions, even when the discounts are 30 percent lower.

Getting offers for goods you might actually want to buy instead of random coupons is great for customers.

However, it must exist caution about the huge amount of information that is collected about people.

People like to be recommended products, but they begin to feel uncomfortable when they are led or manipulated to buy specific things based on a caricature of who they are, instead of the complete complexity of their personality.

In fact, we have to ask ourselves how fair and ethical just data collection is. For example, are some middle-class women offered a discount on fresh vegetables, but not someone else who could really benefit from it?

What we really need to understand is what impact data collection and profiling have on different sectors of society. Is profiling based on race, socioeconomic status, sexuality?

Online giant Amazon is no stranger to data collection. He owns vast amounts of customer data based on their online purchases, and through his products such as Ring Bells and Echo Speakers. He is now moving into physical retail, with physical hole shops full of computer visual technology aided by artificial intelligence.

This means that in its Amazon Go stores, which currently operate in 27 locations in the United States, people can shop without interacting with people or cash registers.

They just drag the smartphone over the scanner when they enter the supermarket, take what they want to buy and just go out. Artificial intelligence, of course, observes them and sends them a bill in the end.

The first Amazon Go stores were located in small locations, due to the cost of sensors and necessary equipment, but the company is gradually expanding to larger stores.

Photo:Pixabay

After this information I found out recently, I wonder if artificial intelligence will know more about us than we know about ourselves. It remains for us to adapt, and decide for ourselves whether we will use the mentioned applications of artificial intelligence ...

I wish you a nice day and the upcoming weekend!

Greeting!

Your @MarijaJak !

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Avatar for MarijaJak
Written by   196
10 months ago
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Comments

I also think that artificial intelligence has evolved to much in todays world.When I go to store I like that someone offered me discounted products but to same reasonable limit.

$ 0.00
10 months ago

There used to be a lot of research on what influences consumer behavior, and then it went into the realm of science, I had an exam question in college, about consumer pride, and now we’ve gone a step further, now artificial intelligence is used to predict how a consumer will behaves. It’s not very logical to me, but certainly, this is a great post.

$ 0.00
10 months ago

In Belgrade, there have been cash registers in the markets of shopping malls for a long time, where you type the card yourself and you are free. It's a pity that this robot took someone's job, but I hope that maintenance will cost them more than a worker, so they will give it up 😊

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10 months ago

Advanced technology :) AI works the way you give it parameters, it is there to collect data and process it and get you the ideal solution. If an error occurs, then it is the starting one, when setting the parameter according to which it works

$ 0.01
10 months ago

I hope that it will be so, that it only collects the data that we give it, and that it will not be misused ...

$ 0.00
10 months ago

I think they want to be ruled by a human being after all.

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10 months ago

Possibly, although I have a lot of conspiracy theories on that issue :)

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10 months ago

Black Friday is coming and all data about consumers preferences will melt in one base and send message for human needs. Also, there is lack of money due to pandemic crisis and job loses and remedies supplies need to be restored, but even online shops will be full of offer and people will work in front of law of demand and supply.

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10 months ago

That is a great observation, we have the greatest presence of artificial intelligence in those days, Black Friday, New Year, Halloween ... Thank you for the great comment!

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10 months ago

You are always welcome! Have a nice evening and good night!

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10 months ago

Thanks, you too! Good night!

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10 months ago

I don't know if it is good or bad but one thing for sure I want the AI to mind his own business 😅

$ 0.06
10 months ago

In our case, here, I love it and it is very useful :)

$ 0.00
10 months ago

First through the discount cards we scan at the exit, and more and more through online baskets, our consumer habits are no longer a secret.

$ 0.00
10 months ago

You are right, it is no longer a secret many things that concern ourselves ...

$ 0.00
10 months ago

technology is advancing and thus entering all spheres of our lives, it is there to make it easier for us, but there will also be abuse.

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10 months ago

Exactly! It is present all around us ... We will see in the future both benefits and harms ...

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10 months ago

Advances in technology lead to a new life.

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10 months ago

When we imagine life a few decades ago, then we see that we are living in a new time, definitely!

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10 months ago

This type of technology is unavoidable, but few people think about its shortcomings and the possible consequences of these shortcomings.

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10 months ago

These shortcomings scare me, but then, we have to wait and adjust ...

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10 months ago

I noticed that when I plan to buy something and talk about it, after a short time I get advertisements about it on the phone

$ 0.01
10 months ago

Yes, that’s because everything we do is tracked and searched on the internet!

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10 months ago

Technology is advancing more and more and we will all have to get used to it, great article dear

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10 months ago

Thank you dear, I'm glad you liked the article! We get used to it slowly!

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10 months ago

A wonderful article

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10 months ago

Thank you very much, friend!

$ 0.00
10 months ago

Nice one dear..

$ 0.00
10 months ago

Thanks friend! Welcome!

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10 months ago

If you are right, here in our big market we have a device where you take a piece of paper with a number, so as not to quarrel with someone, this is how you get a number and wait.

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10 months ago

Yes, it exists in most banks, but I don't like artificial intelligence to know what I want to buy ...

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10 months ago

I believe that in the future, artificial intelligence will progress more and more, great article.

$ 0.01
10 months ago

Yes, it is inevitable! Now it is not even halfway from where everything will be present!

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10 months ago