Why Is My Competitor Recommended by ChatGPT but My Brand Isn't? By Lawrence Dauchy - 8th of April Press enter or click to view image in full size A lot of brands assume tht if they perform well in Google, they should also show up when people ask ChatGPT for recommendations. That is not always how it works. When ChatGPT generates answers, especially for commercial or comparison-style prompts, it is not behaving like a traditional search engine showing ten blue links. It is…
How Do I Track Sales Coming From ChatGPT in Shopify Analytics? By Lawrence Dauchy - 9th of April The short answer is: **you can track some ChatGPT-driven sales in Shopify Analytics, but the cleanest reporting comes from links you control with UTMs**. Shopify’s marketing and campaign reporting is built around UTM parameters and connected marketing activities, while its referrer-based reports can show where sessions and sales came from when referrer data is actually passed…
Does Shopify's "Agentic Storefronts" Feature Cost Extra? By Lawrence Dauchy - 11th of April The short answer is: sometimes, but not always. Shopify’s own documentation says Agentic Storefronts are active by default for eligible stores, which suggests there is not a simple universal “add-on fee” just to have the feature switched on. But Shopify’s Supplemental Terms also say it may charge **Agentic Storefronts Fees** for transactions tied to certain participating partners, and…
How Do I Optimize My Shopify Product Descriptions for AI Search? By Lawrence Dauchy - 12th of April The short answer is: write Shopify product descriptions so they are easy to understand, easy to trust, and easy to extract. For AI search, that usually means clear product naming, concrete attributes, plain-language use cases, visible evidence, and structured product data that matches what appears on the page. Shopify itself recommends using relevant keywords naturally in…
What Is GEO and How Is It Different From Shopify SEO? By Lawrence Dauchy - 13th of April The short answer is that **GEO, or Generative Engine Optimization, is about making your Shopify store easier for AI systems to retrieve, understand, cite, and represent**, while **Shopify SEO is about improving how your store performs in traditional search engines like Google**. They overlap in important ways, but they solve slightly different visibility problems. For a Shopify store,…
Why did my traffic drop after Google launched AI Overviews? *By Lawrence Dauchy - 14th of April* The short answer is that your traffic may have dropped because Google is answering more informational queries directly on the results page, which can reduce clicks even when your pages still appear, still rank, or still earn impressions. Google says AI Overviews are part of its broader AI search experience, and Google users who encounter an AI summary are less likely to click…
Can I Block AI Bots from Training on My Store But Still Show Up in Search? By Lawrence Dauchy - 15th of April Yes, in many cases you can block AI training crawlers while still appearing in search. The key is to separate training-related bots from search crawlers. OpenAI documents that site owners can **allow OAI-SearchBot for ChatGPT search while disallowing GPTBot for model training**, and Google says **Google-Extended does not affect inclusion in Google Search**. The…
How do Reddit Mentions Affect My Brand Ranking in Perplexity? By Lawrence Dauchy - 16th of April Reddit mentions can affect your brand’s visibility in Perplexity, but not in the simple way people usually mean by “ranking.” Perplexity’s own materials describe a system that combines a continuously refreshed search index, hybrid retrieval, and multi-stage ranking, while its consumer product presents answers with source citations rather than a classic list of ten blue links.…
Does My Shopify Theme Affect My Visibility in AI Search Results? By Lawrence Dauchy 18th of April Yes, but only indirectly. Your Shopify theme can affect AI search visibility through things like page speed, HTML structure, crawlability, mobile rendering, and how cleanly product and collection information is exposed. It does not act like a standalone “AI search ranking factor,” and changing themes alone will not make a weak store suddenly surface in AI answers. The confusion…
How do I Get My Shopify Blog Posts Cited as Sources in Google AI Overviews? By Lawrence Dauchy 19th of April You cannot submit a Shopify blog post for citation in Google AI Overviews or force Google to use it as a source. The practical way to improve your chances is to make the post crawlable, indexable, clearly written, and genuinely useful for the kind of question AI Overviews is trying to answer. Google says AI Overviews are part of Search, use the same underlying systems…
What is the OpenAI Product Discovery Program Waitlist for Merchants? By **Lawrence Dauchy** 20th of April The OpenAI product discovery program waitlist is the application queue for merchants that want to share product data with ChatGPT so their products can appear in shopping and product discovery experiences. On OpenAI’s merchant page, the company says merchants can apply to share product data and participate in shopping experiences in ChatGPT, and that if a business has…
Do Product Reviews in Shopify Help with ChatGPT Ranking? By Lawrence Dauchy 21st April The short answer is yes, but not in the way most merchants mean by “ranking.” ChatGPT does not expose a standard organic ranking system for product pages the way traditional search engines do. So the more useful question is not whether product reviews push your Shopify page to a visible “position one.” The better question is whether reviews improve the odds that ChatGPT can understand,…
How Do I Add Custom Metafields That AI Search Engines Can Actually Read? By Lawrence Dauchy 22nd of April The short answer is that most AI search systems do not have a universal standard for arbitrary custom metafields. If you invent your own meta tags and hope ChatGPT, Google AI Overviews, Copilot, or Bing will reliably understand them, that is not a safe assumption. What usually works is much simpler. Publish the important facts in places search systems already understand:…
Is It Worth Hiring a GEO Agency for a Shopify Store Right Now? By Lawrence Dauchy 23rd of April For most Shopify stores, the answer is: **sometimes, but only if the agency can solve real ecommerce search problems, not just sell “AI search” language**. Google’s current guidance says the same SEO best practices remain relevant for AI features, and that there are **no additional requirements** to appear in AI Overviews or AI Mode. Shopify also already handles some basic SEO…
What Are the Top 10 GEO (Generative Engine Optimization) Agencies in the Netherlands? By Lawrence Dauchy 25th of April If you are hiring for GEO in the Netherlands, the hard part is not finding agencies talking about AI search. The hard part is separating true GEO specialists from SEO agencies that have added an AI visibility page to the site. My current top 10 in the Netherlands, based on public service pages, explicit GEO or AI visibility positioning, and visible…
How do I fix Schema org Errors that are Hurting my AI Visibility? By Lawrence Dauchy 26th of April Schema .org errors can matter, but they are often misunderstood. The short answer is that bad structured data can make your pages harder to interpret, can block eligibility for some rich results, and can weaken the quality of the signals search systems extract from the page. That does not mean schema is a magic AI visibility switch. A better way to think about it is this:…
How Does the "Vendor" vs. "Brand" Field in Shopify Affects AI Entity Recognition? *By Lawrence Dauchy 27th of April* If you run a Shopify store, these two labels sound closer than they really are. One is product-level catalog data. The other is store-level branding data. And that difference matters when AI systems try to understand who makes a product versus who operates the storefront. In Shopify, the **Vendor** field is the product-level field most directly tied to…
Can ChatGPT See my "Compare at" Prices to Determine Value-based Recommendations? *By Lawrence Dauchy 28th of April* If you sell on Shopify, this is now a practical catalog question rather than a theoretical AI question. ChatGPT can surface product information in shopping experiences, but whether it can use your “Compare at” price depends on how that price reaches OpenAI through product feeds, merchant integrations, or crawlable storefront data. So the short answer is:…
GEO vs. SEO: Why Your Current Agency is Missing 40% of Your Traffic? *By Lawrence Dauchy 29th of April* If your agency still treats search as a blue-link problem, it is working with an older map. Your buyers are now getting answers inside ChatGPT, Google AI Overviews, AI Mode, and Perplexity. That means part of your discoverability now lives inside citation surfaces your rank tracker was never built to measure. SEO still matters because your site has to be crawlable,…
The 2026 Shopify GEO Agency Shortlist: Who to Hire (and Who to Avoid) *By Lawrence Dauchy 30th of April* If you run a Shopify brand in 2026, the agency question has changed. You are no longer only buying rankings, CRO, or retention support. You are also deciding who can help your store show up inside AI-driven product discovery, shopping flows, and answer-engine recommendations. That is why the best Shopify GEO agency is usually not the loudest one. It is the one that can…
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