Tips to sell better

Date: Friday. 4th of March, 2022. 

Today is Friday! I'm always excited about Fridays lol. It means after a hard day's work, I get to stay awake late and sleep in the next morning.

Yesterday, I got to share some of the apps I used mostly but today I'll be talk about some aspects of digital marketing. So many people are now involved in this one way or the other especially since the start of the pandemic. A lot of people I know took to social media and other online means to get their business going.

If you or a friend have an online business, maybe by even posting wares on Instagram or Snapchat then this is for you. As a small or medium business owner, there are certain things you can do to put your business out there and help it be more visible from a digital standpoint and I'm going to highlight a few of them in no particular order here:

• Customer engagement

This involves having an interactive relationship with your customers. It does not mean you have to sit down with them and discuss their/your personal life but you have to be able to make them feel cared for, make them feel heard. Your customers should not feel like they're not a priority. One of the ways to do this is to send them birthday wishes, this goes a long way in ensuring customer loyalty. Even if they have second thoughts about patronising you again, they will feel compelled to do so. It also helps to provide what they ask for and not what you think they need. It is OK to give professional advice as a business owner but you can't change a customers choice against their will even if you feel it is best for them. Talking to customers can also let you know what is in vogue based on their demands or even their comments about their choices or about other business they have visited.

• Following trends

Every industry has a trend. Sometimes, these trends are long lasting, other times they are just a fad (they become very popular for a while and fade away). Following a trend let's you know what is in demand and enable you prepare for such demand. To know what is trending, you can make use of Google alerts that alerts you when there is new about any topic of your choice. You can also use social media to see what others are doing.

• Target Audience

Yoy can't truly run a business without knowing your target audience. Your target audience are the people who your products or services mostly appeals to. They are the people who are most likely to buy what you're selling and who e you should be marketing to. It is necessary to figure out who they are so you don't make a mistake of trying to sell to the wrong crowd. Eg, NFT's are mostly being targeted to the age group of young adults to middle age. This doesn't mean that other people if the age range outside this do not buy NFT's but it is the people within this range that buy them more. So, if you want to sell an NFT, you'll most likely sell to a youthful person than an aged person.

• SEO

SEO stands for Search Engine Optimization. This helps your brand or product to be easily found online when people search for related products. Here you can make maximum use if necessary keywords. If after discovering trends or figuring out most searched keywords using Google trends, you can take those keywords and use them when describing your product. Eg if you're into the fashion business and nude colour clothings are trending, it is not enough for your to say you have a gown for sale rather, say that you have a nude gown for sale. That way, when people search for nude clothings, your nude gown will show up.

You can also make use of Alt text. When you're post a picture on Instagram, there is usually the option of alt text. You can use that to give detailed description of your image. That way, even if you didn't type the keyword, it would still be found because it's part of the alt text and if one's image does not load properly, they will be able to read the description of what's in the image. This also helps blind users discover your products.

That's all for today, let me know if you learnt anything new here.

Thanks for reading!