About logo

A logo has the potential to be a very powerful asset for a brand. Many companies are identified by their logo faster than they are by their name, highlighting our continuing shift from text-based to image-based content. Logos are all around us and well-known ones are easily recognizable by almost everyone.

The History of the Logo

The origins of the logo can be dated as far back as the Ancient Egyptians. They used hieroglyphics to brand and identify their possessions, until in medieval times when graphic imagery such as coats of arms was used to distinguish between the statuses of different nobilities.

Symbolism

The fundamental power of symbols remains most important element of logo design. A logo has meaning because it draws on centuries of signs and symbols (including the alphabet) in human literary and visual language. A logo designer who uses an image of an apple, for example, is drawing on centuries of potent symbolic usage. For most Western viewers, the image of an apple summons our associations with nature, food, the ‘forbidden fruit’ in the Garden of Eden, Snow White, Apple computers, et cetera. To design a logo with symbolic resonance is to participate in the lineage of social dialogue.

Medival noble houses create signs for their banners, shields, clothes, or jewelry to show their difference in power, wealth, knowledge and army strength among the others. Symbolism of their signs and marks and seals speak about their concurrent nature for everyone else. Aldo a lot of houses have need to join another powerful house through marriage, peace and trade contractions, they have right to leave their sign as a proof their name and some that create their position in society have value.

Modern logo

Modern businesses depend a lot on making effective communication with their potential customers. Marketers make strategies to ensure that people can engage with a business in a variety of ways. Therefore, business owners spend a lot of money on creating visual tools to engage people and to interact with them. Today, logo is not just a business symbol to identify a company and its products or services rather helps in making a strong brand identity.

A logo serves many purposes in the modern world of business. It can send the right business message to your target audience. A professionally designed logo has the power to convert people into loyal customers.

Here Are 9 Powerful Tips For Effective Logo Design

01. Know The Brand

Before you set out to design your logo, make sure that you have some insight into the brand. Keep this in mind that the logo must reach a particular set of people, which is the target market and target customers. So, write down what your business, brand, and market are all about. Find out what the brand ideology is and what inspirations it holds for the future.

Know the brand personality also. Is it a softer brand or a tough brand in terms of its tone. What is the way it wants to project itself amid its market and customers? All such details must be ready beforehand. Such information will serve you as a guide to create your logo design. You will pick your logo elements considering the information about your brand.

02. Reflects Nature Of Your Business

Make sure that your logo is fully capable of representing your business. The colors and images used in your logo should align with the business you run and the products or services you deliver. It is when a logo aligns with your business that it will create a brand identity for your company in the competitive market.

The targeted customers will also get your message when the design reflects your business and its values or attributes. So, whether you are freshly designing or redesigning your company logo, consider these three major tips in mind, to establish your business in a competitive market.

03. Impression Is Crucial

Your logo design should make a lasting impression on the market and the customers. Just a glance at your logo is enough to mesmerize the people. The logo functions for a company by enticing the customers again and again once they have a good impression of the design.

To create an impression, make sure that your logo is unique, which means that its design should be based on a new concept so that it stands out in the crowd of logos in the market. The logo must also be better in design than your competitors.

04. Use Colors In A Planned Way

Colors play a crucial role in determining a brand’s message. For example, if you use red as the main color in your logo, it will send the message of the brand being aggressive, passionate, and energetic. This means that your brand intends to target young customers. If blue is the chief color, it will evoke the feelings of intelligence and togetherness. This is the reason that most of the social channels such as Facebook have logos in blue. If you want to create a social media page, think of having blue as its main color in its design.

Use bright and bold colors to grab people’s attention. But these colors should speak about your brand personality as well. Remember that every color evokes an emotion, which becomes its message for the viewers or customers. There is a science behind colors, which modern graphic designers effectively use.

05. Pick Fonts Carefully

Many designers just do not pay attention to the selection of typefaces and chose them randomly. The fact is that typefaces speak about the personality of a brand. For example, a typeface used for a toy company’s logo will most likely be a handwritten typeface. This is because the children are the target customers and you want to project your brand as a child-friendly business.

06. Chose The Type Of Logo

Do you want a logo that has your company’s name as the main feature? That could be the best logo idea. Such a logo is known as a logotype. Famous examples of logotypes include the logos of RayBan, IBM, and Coca-Cola.

If you choose to have a logotype, it will have your company name visible to the customers immediately. This means that your logo will become your brand’s advertisement as well. You will not be spending much to generate publicity about your brand. The logo will tell your company name to the people. Small business with a small marketing budget benefits from logotypes.

07. Keep It Simple

Every expert logo designer and any graphic designer will lend you this advice. They all lay extra emphasis on creating a simple logo design by there graphic design services. When we speak of a simple logo, it implies that there should be the use of one or two colors, fonts and other elements. The viewers should get the message at first glance of the logo. But if there are too many confusing colors and fonts or a complex shape of the logo, then it will send a mixed signal to the viewers.

A simple logo is also a memorable design. Most of the global business is represented by its simple logos. Take for example the Nike logo. It is a simple swoosh logo. The Pepsi logo is made of two colors only. The Samsung logo has one color. Apple logo has an application as a symbol of its business..

08. Make It Scalable

Another quality of a great logo design is that it is easily scalable. Remember that your logo will feature a variety of advertisements. It should appear like an impressive logo on all the media. This means that when scaled up to larger proportions on a billboard, the logo should look impressive. It should become part of the billboard design.

09. It Should Be Impressive In Colorless Version

Another effective tip to create a powerful logo design is to make sure that it is equally impressive in black and white. There are many instances when a logo appears without colors. It may be on documents, faxed documents, newspaper ads, stationery, and many other items. For example, a newspaper ad generally is in black and white.

I hope you have patience to read this long article. It's useful to know some techniques about it's creation, because graphics design is very popular and requires a lot of creativity. And this occupation is well payed.

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