Thesis: Changing of Plans

In college, thesis is the most crucial requirements to pass because are a lot of things to consider in creating it, such as; finding your group members, thinking of a good title, and defending your final work. For business students, we have our "thesis feasibility study", it is a detailed analysis wherein we will proposed a project and observed if its viable or generate enough profit to justify the investment.

For my group, our first option is a coffee shop wherein we will just add some new flavors or ingredients to usual one. But, we changed it because we see loop holes to that project and it might be costly because we need a coffee maker for brewing and the other ingredients are so expensive. We can't afford the expenses as we are still students who don't have enough allowances.

Last week, my group mates and I decided to held a meet online to discuss what happen to our thesis. After a few hours of exchanging ideas, we come up in changing our product. Instead of coffee we will make it a pastillas but the flavors of it is still the different kinds of coffee, such as americano, expresso, cappucino, latte, frapucinno and others. Instead of beverage we will make it into a sweet delicacy.

I sugested a Korean snack which is egg drop sandwich, because it easy to make as you just need breads, fluffy scambled eggs, and other ingredients you want to add. But, they wanted to push through to the coffee stuffs and I have no choice because it is the majority's decision. I am just worried if it might works and how it will be make into different flavors.

Therefore, the project that we will be propose is coffee pastillas and our target customers will be those people who are intrested in coffee and sweets. It will aim to provide an affordable sweet delicacies which is the pastillas, and coffee as the main ingredients. We will bring the original beverage into a sweet delicacy.

These are the sample designs that I created using Canva.

I asked my group mates which of these is the logo they want and catchy tagline that will remembered by our potential consumers. I am not inclined in editing but I am practicing on it sometimes haha. Making a logo is difficult but enjoyable also because you can show your ideas through creating one.

This was the logo they choose and if you will ask what is the meaning behind our brand name, here's the answer.

Our business name was based on the name of "Kaldi" a legendary Arab Ethiopian goatherd who discovered the Coffee plant around 850 CE.

That's all! I hope you enjoy reading this!

I hope this proposed project will be viable, profitable, and will generates profit

Let me know your about this article, just comment down below!

# 48

: Thursday

: September 29, 2022

: Re-joyce