How Groundnut Song Went Viral
Do you like to eat groundnut?
I occasionally eat groundnut. Those are locally called "Badam" (বাদাম). Groundnuts are rich in fats and oil. We don't eat groundnut as a complete meal for lunch or dinner. Groundnut is generally eaten as a snack.
Groundnut is also used as ingredients to prepare sweets, and various food dishes, including fish, prawn, and chicken curry. Groundnut oil is costly which is specially used for preparing mouth buttering snacks.
What is groundnut?
I am sure many of you have eaten groundnuts. Some of you may also call it a peanut. I think there is a slight difference. Anyway, the Encyclopedia Britannica also cited the photograph of groundnuts as peanut. See the contrast of colors inside the nuts!
Graphics 01: "Groundnut" or "peanut" Encyclopædia Britannica, https://www.britannica.com/plant/groundnut#/media/1/247009/116411
Now, I hope many of you can recognize what groundnut is.
What a silly thing! I explain what groundnut, i.e., "Kacha Badam," is. I should show you the song and then describe its physical views. Let's move on to the original subject of the article - the "Kacha Badam" song that went viral.
Listen to the "Kacha Badam" song; I mean, watch it first!
The original video of Bhuban Badyakar selling groundnut in the rural village of Birbhum district of Bengal, India, is available all over the Internet. Thanks to the person who recorded the video and shared it on Facebook and YouTube in November 2021. Most probably, the Facebook post appeared before the YouTube one.
Graphics 02: The video clip from YouTube posted by a folk music channel called "Ektara," without credit to the person who recorded it!
The song is very simple with catchy even bits. It is proof of the life struggle a poor groundnut seller faces every day. The simplicity of the tune attracts young or old. The song has also proved that the natural appeal of music rules the world of social media.
I have liked it. You may also like it.
The global citizens liked the "Kacha Badam" song!
I like folk music, especially the originals sung by real villagers. The urban artists often pick up songs from villages and record them in professional studios. Some of the musical productions are very popular.
I like folk music from the practicing country singers who live close to nature.
It seems the larger public naturally adores real folk music. The "Kacha Badam" song going viral is a little proof of how people like original folk music. If the musical piece is created by a person who has firsthand experience of the song's subject, it has a unique appeal.
The "Kacha Badam" song was (and is still) viral globally is a positive sign.
People always like good content, be it music, video, literature, film, or anything. The marketing gimmick may often influence the common mass. The celebrities may also add to sell mimicries sell in the cities. But, the common mass wants content closely knitted to raw and fresh life.
The "Kacha Badam" song has been utilized globally as a marketing tool
Many video content creators used Bhuban Badyakar's song to promote their vlogs. Many bloggers successfully make their remakes and remixes of the "Kacha Badam" song. Most of these vlogs and remix songs are also viral.
Examples are many available on the entire social media, including YouTube, Facebook, TikTok, Instagram, etc. New musicians created remixes!
Graphics 03: The video clip from YouTube posted by an urban music Indian channel of Haryana called "Bajewala Records Haryanvi," with credit to Bhuban Badyakar!
An urban music channel of Haryana is using their background image with photos of Bhuban Badyakar. I hope Bhuban has received some money out of it.
World-famous cricketer, Sourav Ganguly's Dadagiri, featured "Kacha Badam" song creator Bhuban Badyakar
Recently, the popular reality show "Dadagiri" on Zee Bangla television, which world-famous cricketer Sourav Ganguly hosts, has featured Bhuban Badyakar as a guest for the song "Kacha Badam."
Bhuban Badyakar is now a celbrity for his creation "Kacha Badam" song.
Graphics 04: The video clip from YouTube posted by an urban news channel called "Sky Net Point" with credit to Bhuban Badyakar!
Sourav Ganguly, an ace cricket celebrity and currently the President of the BCCI - the Board of Cricket Control of India, featuring the "Kacha Badam" song creator Bhuban Badyakar in the reality show "Dadagiri" on Zee Television makes a difference in Bhuban's life.
Are these activities good for music, art, and culture?
Someone asked on my digital twin's LinkedIn post yesterday, "Are these activities good?" The answer is simple. Anything that associates a creative activity is a contribution to the improvements of life.
Graphics 05: Screenshot from a LinkedIn post of February 14, 2022.
These are the actual creators of life. Even in the days of legends of yesteryears, there were such activities in the arena of music and other art forms. Many great music directors of the golden era copied folk music of poor villagers without giving due credit. Only then, there was no Internet and easy access to recording facilities. That is why the big gramophone companies, national Radio, and TV channels had a monopoly on the commercialization of music.
People's free interaction and activities are essential for the growth of music, art, and culture. Let the Goddess (nature) of music, art, and culture decide what good music, art, and culture are.
Finally, the original creator and singer of the "Kacha Badam" song MUST get some royalties for his creation which is being copied and utilized globally.
I may try to meet Bhuban Badyakar personally and teach him how he can claim royalties for his future creations.
Postscript
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Why do people love a raw folk song so much?
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Lead Image: I created an animated GIF using a screenshot from the thumbnail image of a video clip from YouTube.
Disclaimer: All texts are mine and original. Any similarity and resemblance to any other content are purely accidental. The article is not advice for life, career, business, or investment. Do your research before adopting any options.
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February 14, 2022.
It's kinda funny since we recently had "peanuts" here. Mom bought lots of them, and my younger bro enjoyed the most of them. 😂 They surely looked the same as ground nuts, I thought they were the same thing! They probably are?
In our country, we call that "Mani". :))