While the prices are still dropping and not able to escape the short-term correction, we are still hopeful that eventually, this bear will enter hibernation once again and the bulls will finally continue the party.
New generations are becoming aware of Crypto faster and already prefer it from using the government's fiat money.
Crypto is new money for open-minded people with new ideas and dynamics that could bring down a corrupt financial structure that is already crumbling and replace it with a better decentralized financial future.
The long-run is ours. Temporary price corrections should not surprise or dishearten an investor that has performed proper research.
This is not a one-man show. Crypto is a stage and all of us the actors, the community, and the project.
This post is about the brand name awareness for Bitcoin Cash which according to the FCA surveys has already achieved great levels of awareness since 2017.
Bitcoin Cash is one of the most recognized brand names in the Crypto industry.
Throughout the years we have seen many surveys being performed and all point to the Bitcoin Cash brand name being on the top-3 cryptocurrency brands in terms of recognition. The public decides and Bitcoin Cash has succeeded a lot so far.
In recent surveys, right after the brand name Bitcoin, the most recognized one was Bitcoin Cash.
UK: June 2021
The FCA is the financial authority of the UK and it has similar financial regulating duties to the SEC (US).
FCA recently made public on its website (fca.org.uk) a cryptocurrency survey conducted in the UK with some very interesting results.
Concerning the Crypto Brand Name Awareness the results are in the table below:
I edited this chart to display only the non-crypto user responses to the selected question which is the most important since ~95-99% of the world's population is still not involved with Crypto.
So besides the brand Bitcoin which is the brand name with the highest recognition out of all cryptocurrencies, the brand Bitcoin Cash is second when it comes to people that don't own any cryptocurrencies.
This brand name recognition by Bitcoin Cash in the UK is a lot higher than the second one, Ethereum, and points that the brand name "Bitcoin Cash" is a very strong one with high potential for future adoption.
The same survey in 2020 had quite similar results while it also contained the Facebook project Libra that seems to have had quite high publicity.
Bitcoin Cash, however, is again higher placed than other cryptocurrencies when it comes to Brand Awareness terms.
The overwhelming percentage of the world's population does no own any cryptocurrency.
While these surveys and the results apply for the UK, it can be considered that it is representative for
Corporations usually are funding brand recognition and try to increase awareness. This contains both the logo and the name of the brand.
When it comes to crypto there are efforts to advertise the brand name and some are even paying on Twitter to include the logo next to the brand name hashtag.
Bitcoin Cash as a brand name is of course recognized by the whole Crypto community. Outside of crypto is what counts more and a lot has been done about that lately.
As Bitcoin Cash advocates we support the notion that Bitcoin is today Bitcoin Cash, but we also need to protect and advocate the name Bitcoin Cash, which as it stands to those outside of crypto, it is also doing amazing.
The exposure it receives lately is mostly coming from the success of its network and the brand awareness has been increased by the success of platforms utilizing Bitcoin Cash and increasing the user base by hundreds of thousands.
Read.Cash and Noise.Cash have brought a new wave of crypto adoption on their own and are now being adopted by the wider Crypto community. We have to expect the Bitcoin Cash awareness to keep as successful models apply further increase of brand recognition.
In general, the brand name has a value of its own. While this is important in the business world, it is currently under-rated and not very well understood in the crypto field.
Bitworkerss.Cash announcement soon!
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