Tackling Unemployment With The Art Of Personal Branding....

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Avatar for MichaelBCH
2 years ago

If you’ve ever conducted a job search, you’re probably familiar with a search strategy that's called “the lottery mentality.” it’s the idea that a lot of job seekers have that mentality similar to someone who buys three dozens of lotto tickets hoping to win the jackpot; as it is often believed that sending out dozens of job applications will increase the odds of landing a job.

While this approach seems logical at first glance (more applications = more chances), the bad news is that it’s a better strategy for wasting time than it is for job search success. that’s because instead of playing a job search like it’s a game of skill, the lottery mentality turns it into a game of chance. here’s why.. by applying for every job, you start sacrificing quality for quantity. the quality of your application - the time you take to highlight what sets you apart from everyone else and what makes you special - is what will ultimately land you a job.

So by giving away the quality, you’re giving away any advantage you may have had against your competition and relying purely on chance to get you noticed among what could be hundreds of other applicants.

If you’ve ever walked away from a casino $100 poorer than you walked in, you know that games of chance don’t always (or even usually) work out the way we want them to. if you’ve ever won a soccer game or a wrestling match, that means you’ve experienced the control you have over the outcome of a game of skill.

The easiest way to forever break the time-wasting cycle of throwing everything at the wall and seeing what sticks, is to establish your personal brand, and to govern your job search by it.


What then is personal branding for professionals and job seekers..?

If you’re still new to the idea of personal branding, the overarching idea is this: in the highly competitive labor market, you need to hone what makes you special, what you’re good at and what you want to do, and then you need to let other people know about it. the narrower your focus and the better you can promote your expertise, the more success you will have.

How to start building your brand

••“To go about [discovering your brand], you first have to figure out who you are, how you want to position yourself in the market, and the types of jobs, career and companies you’re interested in. you’ve got to get all of that information down and be clear about them.

••Narrow Down Your Area Of Expertise

When it comes to defining your area of expertise, which will be at the core of your brand, the narrower the better. “if you brand yourself as just another marketing expert or operations specialist, you’re competing against millions of people worldwide because it’s a global economy, but if you narrow it down to, say, what specific audience you can best serve, then instead of becoming one out of a million [people with that expertise], you’re one in 10,000.

••Start Out With A Broader Focus

Not sure which niche you want to hold in your industry? that’s ok, too. Start out with a broader focus and tailor it as your career progresses. in choosing your focus, beyond being narrow, it should also be something that you’re good at, and something that will be desirable to potential employers.

••Repackage yourself to get the job you want.

Before, employers may have gotten 20-30 applications for each position, but these days they’re getting hundreds, so it’s essential to make yourself notable and noticeable, so that out of all of those applicants, you’re the one that stands out

••Create a Tagline

Once you’ve honed in on what sets you apart, create a quick tagline or mission statement around it, and let that tagline dictate the rest of your brand-promoting efforts.

CONCLUSION

Paying utmost attention to little details as a job seeker, can go a long way in giving you the edge over your fellow colleagues contending for the same spot.

This isn't a business advice, but rather tips you need to know, and which I feel when followed to the letter, might end u giving you the job you so desire, considering the fact that the rate of unemployment keeps increasing.

Thanks for your time 💚💚. If you enjoyed this article, don't forget to Like and Subscribe for more insightful articles..

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2 years ago

Comments

I do agree one must know where one stand before venturing into anything. Thanks for sharing this.

$ 0.00
2 years ago

If there's a high technology advancement, there's also high standard in the recruitment of applicants to be employed. Yes that's true my friend. What we need now is we have our own personal brand. You will make your own personal identity that could compete well to others.

$ 0.01
2 years ago

Exactly hanhan that's what we really need to get the edge over our other competitors of the same job. Thanks for your immense contribution man💙

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2 years ago

I learnt so much from this article...so nice!

$ 0.01
2 years ago

Thanks a lot mhizutty💙

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2 years ago

The steps that you focused on are essential to make the eyes turn to you for employment, I mean to focus on what you are good at and try to show what distinguishes you in the areas you love and focus your efforts within this scope will be better than trying luck and wasting time applying for the largest number of jobs without looking at what you are good at truly

$ 0.01
2 years ago

Exactly Big Sis. You nailed this. Absolutely correct. Thanks 💙

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2 years ago

This article makes a lot of sense. I didn't realize this until now. Quality over quantity everyday. You need to carve out a niche for yourself in the job market

$ 0.01
2 years ago

Yes guy. We sure need to. Thanks a lot man💙

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2 years ago

yes, you're right, my friend, I applied for dozens of jobs, but not even one of them got back to me.

$ 0.01
2 years ago

Sorry about that friend. I'll advise you try the tips in the article bruh

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2 years ago

uh dude. I really need every hint from the article

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2 years ago

I remember when I figured out these things; I upgraded my CV, tweaked it a bit and everything changed.

$ 0.01
2 years ago

It is really necessary we learn the art of building a niche in the job market, that way, we make sure to prioritize Quality over quantity. Sometimes that does it. I'm glad you figured it out. Nice to meet you

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2 years ago

Exactly, we need to learn this; I bet things would be different if we do.

Nice to meet you also.

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2 years ago

I haven't applied to any work yet since I am a student. However, this is a good blog for me to understand the concept of personal branding.

$ 0.01
2 years ago

I get Denn. But, all I can say is close your eyes, and try reopening them, viola, you're through with schooling and you need a job. How time flies, even though you might think you don't now, in the twinkle of an eye you might. That's how life works. Thanks for your comments though. Highly appreciated 💙

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2 years ago

Branding on its own is a key part of enterpreneurship, not to mention personal branding. It is a foundation for success and prosperity. Well articulated!

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2 years ago

Exactly!! Thanks man💙

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2 years ago

a work an employment a job a chore. Good to do the work. I have learned a lesson that the question is What is personal branding for professionals and job seekers. I already know what that means.

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2 years ago

I'm glad you do now friend. Thanks a whole lot 💙

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2 years ago