Have you wondered why you are getting a very low engagement in your articles?
For you to have success here on Read.cash and as a writer/blogger in general, you need to write interesting articles that people want to read or ones that provide answers/solutions to their everyday needs.
If you’re unhappy with your article engagement rate or simply want to do even better, here are some things you should consider when planning your content and deciding on your posting strategy.
Here are 8 reasons your posts aren't earning what you think they should be.
1. Content Quality - Your post probably sucks
Having quality content is one of the best ways to encourage your subscribers and other users to interact with your posts. Without posting quality content that your audience wants, how do you expect them to tarry?
Not all posts, mine included, are good. Some posts fall flat because you fail to consider if what you post is relevant to your audience. Is it useful to them? Is it educational? Is it interesting? There is a need to know and understand your audience, know what questions they want to be answered, and make sure your content helps them out, educates, and entertains them.
To fix this, ensure your posts meet the needs of your audience. Give them a reason to engage with your posts. You can view top articles and see what they are writing, how it's formatted, the title, etc. Then, ask others for feedback. There are plenty of users here like @Hanzell @wakeupkitty and others who will look over your article and tell you how to improve it.
2. You don't have the right subscribers
You have more than 300 subscribers, but your articles get on 30 views and probably 10 comments. What happened to the rest?
How did you get your subscribers? Through giveaways and contests? Are they genuine? Paid subscribers are not always genuine. You might be getting fake users to subscribe to you. People who don't subscribe to you genuinely - because they like your articles, but because they are incentivized to do so - are less likely to engage in your posts: you "paid" them to subscribe.
3. Users don't care about your great article
I have written a couple of good articles on football that took a lot of effort as well as time, but they are among my least engaging posts. Why? Because it's football.
Take just a minute to publish a two-sentence post about points and how to earn - and hold your breath for the rush.
I want to believe users give upvotes based on how good an article is and how much they care about it. Since most of them know nothing about football or basketball, they rarely read upvote, and comment on football articles. However, there will be a time when there are plenty of "football fans" who can support your article, just make sure that you're writing something that they are interested in.
4. Bad timing
When are you publishing? The time you publish an article on read.cash impacts engagement on your articles significantly. You should time your posts according to when readcashers are most active. If you are posting your messages when the majority of your subscribers are inactive then you won't achieve the maximum benefit from your posts. When you publish late at night, most users are fast asleep.
While I don't have the statistics to prove my theory, I have the most success when I publish in the morning and in the evening. Remember, if your subscribers are asleep, they may not get to read, comment, or upvote you.
Experiment and observe - consider the times of the day that your content received the most positive reaction in the past and find out when your articles get the most users' engagement. Maybe in working hours? Or in the evenings when they’re relaxing after a day at work? Or in the morning when they wake from sleep. Figure out what time works best for you.
5. Not Networking and supporting other writers
What have you done to increase your subscribers? If your article engagement is low, it could be because you haven't been networking with other users.
If you’re not out there supporting other users/writers, engaging with their content, upvoting other users, you can’t expect to get it back - thought you might, but it will be less than when you help and support others. I'm fortunate for every upvote I get - thank you all by the way!, and I try to pay it back by upvoting great comments on my posts and by upvoting other articles here on read.cash.
6. You are publishing one too many
How often is too often to share your content? We want to connect with subscribers without driving them away - I have unsubscribed a user because he was posting too often, as I received articles and short post alert almost every two hours. Well obviously there is no exact ideal number, but there is a range. For me, it is 1-3 articles per day. Posting less frequently can result in more reach and engagement per post. Strike a balance between informative and annoying. You want to provide value, but you won’t want to go overboard. You should look into how posting frequency affects your engagement then decide on your strategy.
You can use the "Save as Draft" function to finish articles ahead of time and publish them when the users who follow you are most likely to be active on Read.cash and spread them out! I would never recommend publishing another article less than three hours after you've published one.
7. Bad titles
A compelling title can help draw more readers into your article. The article title could possibly be your only interaction with your audience. So a catchy headline will not just improve clicks on your article: It also starts interaction with the user on a positive note. You need someone to click on your article, so you better make them good.
8. You don't boost your article
You rely solely on your subscribers getting your post notification and finding it. This alone may not get you the engagement you wish for.
You can Boost your article so that more people can notice it.
Boosting articles offer a quick fix to reach more users. Boosting is so easy – click the "Boost" button to increase your post reach. Just set the boost power and boost duration, click save and pay and then confirm. BOOM, it’s running until budget or time runs out.
Takeaway
To ‘know’ the BEST is an impossibility. You can only experiment, predict and measure.
The line between informative and annoying may be super slim, but it’s one that you can find with a little practice. It’s unlikely that you’ll get everything right on your first or second try. You need to experiment and try out different things in order to figure out what works best for your articles and your subscribers/audience. Keep this in mind and keep testing, experimenting, iterating, and improving. Pay attention to your analytics and analyze the results your experiments are achieving. Then do more of the things that work and less of the things that don’t.
Let the testing and improving begin.
How frequently do you publish? what is your preferred time of the day? Have you found a point of diminishing returns? What tips do you have for users looking to increase their post-engagement? I’d love to hear what you think if you don’t mind giving away some secrets.
P.S. If you liked this article you might also like A complete read.cash guide for users and Using the editor function in short posts and comments on mobile as well as Reasons for negative points balance and how to avoid.
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You are right about time. Yesterday I published an article late night. I didn’t get yet the tips due to less attractive audience