People and Value Over Time

A good week to realize that what you do with your TIME determines what is in your life. Daily, the rich and the poor have 24hrs in common. What makes the difference is how they use it. Time is the currency of life (that's why it's called LIFETIME). To waste time is to waste life.

Business is a game of numbers - People

The life of your business is in the number of PEOPLE you serve. You struggle to sell online despite how great your offers are because very few people are seeing them.

This week, allow your family and friends to rest and become intentional about GENERATING LEADS

Constant LEADS+ Great OFFERS = Constant SALES

Getting LEADS is not just about increasing your WhatsApp Status Views. Many have large views/likes and comments but are still broke. It's a painful thing to have so many engagements on social media and be broke.

Some have lesser Status Views, likes & comments but are making crazy figures here.

Let me explain further.

Business is a game of numbers. The reason making money online is easy is because... You can reach thousands (even millions) of people with your products/ services within MINUTES. However, it's not just about reaching people. You must reach the RIGHT PEOPLE if you want to make money online.

Apple, Indomie, MTN, First Bank, Kuda, Samsung, Bet9ja, and other big brands continue to Advertise online. They won't let us rest despite how much revenue they make monthly. Why? Because they understand that the more people who KNOW about your business the MORE MONEY you're likely to make. That's why If you believe in what you're offering, spending money on advertisement should be seen as an INVESTMENT and NOT an expense.

You don't need a huge budget, to begin with, this. Start from where you are now. Your business deserves to be seen by more eyes. Stop depending on Family and Friends only to avoid stories that touch.

Value over time

Some salary earners exhibit greed at its worst!

They have this toxic way of thinking 'if I should spend 5, 10 years on the job, I am entitled to a raise, more money, a promotion, and so on. The crazy thing is they want money for nothing. You think you've brought 15 years of experience to the table but actually it's just 1 year of experience repeated 14 times.

Since you bagged that degree or whatever, you automatically expect that to be the end. No upgrade to your value base. If your job for the past 15 years is physical marketing alone, and you fail to upgrade to the trends of the digital age (where we have social media and so on) a 23-year-old 400l student with the necessary digital skills will earn much, much more than you. Why? Value

His skills are more valuable in today's world than yours as you simply refuse to upgrade.

Granted, physical marketing is a valuable skill but digital marketing is a much more valuable, highly sought-after skill in today's market. This is why a digital affiliate marketer will make more money (once he or she equips himself with the right training and skills) than a physical one in a market like computer village in Lagos.

The formula is Value over time.

Be Valuable. Be Relevant