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So, the sample crowd was selected in a simple way:
I started showing Ads to people who liked Crypto content;
The Ads would collect surveys with a simple question "Would you rather get $100 USD or $100 in crypto?"
The form would then prompt the person to fill in an amount of the crypto that would make him prefer it over USD.
The cryptos supported by the study were XRP, DOT, ADA, BTC, BCH, DOGE, USDT, ETH and BNB.
I paid for Ads to expedite the study, but most of the traffic was directed from my mainstream blogs.
The segmenting was done to tackle people who were exposed to crypto searches already - having the coin handles of the previous tokens being made the segmening factors.
In short, if people made any search including the terms ETH, BNB, USDT, BCH, BTC, DOGE, ADA and DOT and had this information in their browsers' cookies, the form would be visible for them - again, mostly on my sites but also on PTC partners (media buying).
The results were cool and very revealing, although a bit more discouraging than I would guess.
By the way, the sample is comprised of 100 respondents, although I had to expose around ~13000 people to the Survey Monkey form to get enough answers (which is to be expected).
So, I collected the answers and calculated the averages on Excel, rounding the results to have no decimal cases.
This is what I got:
Yes, this means that people still prefer getting $100 in USD over every crypto, on average, even though some exceptions were found.
Overall, people would prefer to get $100 USD.
If they would get crypto, here is the average value of what they would demand instead of the $100 in US Dollars:
Now, due to my limitations in getting respondents (budget and so forth) I only had a 100 people sample so I don't mean to say this perfectly represents the overall opinion.
On the other hand, this already gives us some insight - because people filling in the study are searching for these tokens so I expect I have respondents from every field - although I cannot possibly make sure.
People claim to always need more USD value in crypto to be able to prefer it, which is something I didn't expect since some of these tokens are, to me, undervalued, but people seem to still prefer USD.
In my opinion, we can clearly see that there are some winners, some losers, and others on average.
The Winners: ADA, BCH
The big winners here have to be the tokens which got an average under $110.
I found it surprising that these tokens were the ones to get the best numbers even though I am a BCH bull.
Perhaps the people looking for these terms are loyal to the token they prefer, perhaps it's due to the low fees, perhaps it's due to the fact they think the token is undervalued.
The reasons may be varied, but the results speak for themselves... people allocate value to BCH and Cardano the most.
The Losers: BTC, ETH
I think this was the most predictable result of the study.
When I was preparing the form I already thought these would have a very high value due to the fact that you lose money just by transferring the tokens around.
I firmly believe that the scenario will change for ETH, but it will be difficult for BTC as they proved to have no way to reliably scale other than centralization.
ETH, with all of its problems with fees, sits at $156 on average which isn't too far from the average and is kind of a good news piece for Ethereum fans - if ETH solves its scaling problem and reduces fees then it will probably have a HUGE room to grow.
BTC with an average of $296 just shows how broken the ecosystem is.
People fear it so much than they need near triple on average to prefer the value to be in BTC rather than USD and that says a lot.
People are afraid of BTC.
The Average: A Tool to Conclude
The global average was of $146, which shows us that people still think of USD as "real money" and prefer it over crypto, no matter what token we're talking about.
Granted, this average is seriously pushed up by the BTC respondents, but it illustrates just how early we are.
Not only that, people also prefer USD over crypto because they know if they want they can buy crypto with those $100... so even BCH and ADA respondents wanted to have a higher amount if received their value in crypto - after all, why not just get USD and buy crypto if the fees are low?
This is a limitation in my study, I can agree, and next time I'll think of a way to solve this.
However, I think the results can illustrate a bit of what goes through people's minds in several different cryptos - and show us just how widespread the discontent with BTC is.
So, what did you think of this study?
Do you have some suggestions for the next one?
Also, any idea how can I overcome the fact people could use the $100 to buy Crypto in the first place so I could get the true value and not only values above the base $100?