A good product is not enough. A product can't dominate a market without first dominating the platform: take Microsoft ruling desktops through Windows, or Google and its Search ruling by being the gateway to the Internet, and Android running most mobile apps in the market, for example. This isn't a criticism of how the regulators discriminate to allow a monopoly (the legislator and regulator actually hugely discriminates in their favor - see Stallman), or how the corporations provide their products as default (Windows and Android preinstalled, Google set as the default search in browsers), but an example of how e.g. by offering Android for free they are able to design the platform to support exactly the product they make and the way they want the users to use it. Unless someone designs the platform itself to support everything w3 and digital money should be it won't come into fruition as something people actually use.