Idea Generation in Business World
Idea generation is the act of formulating, processing and creating Ideas that can be a basis in innovation strategy or coming up with possible solutions to perceived or actual problems and opportunities.
It is important as it is one of the first step towards improvement and help us to expand our range of ideas beyond our current range of thinking. It also uses to improve what is already existed, like when trying tp solve a problem or approaching a new opportunity, people use existing solutions or mental models instead of trying to come up with new ones.
The three steps in Idea Generation and their function
Recognize your team. By recognizing your team, gathering and collecting new ideas from them will be the best way to uncover creative, tacit knowledge.
Put aside the data gathering reports and documentation. Expand the ideas to questions, more variables, and more ideas before you begin the refinement process.
Stand in the future. Choose a good and potential ideas available and can be used in the future.
Examples scenarios where Idea Generation becomes vital to the company
Jelly wants put up her own unli chicken wings business because it has been popular nowadays, but she had many competitors to compete with. Her business should have its uniqueness that can be differ from others. She need to think a possible solution and generate new ideas, so it will stand out in the market.
Nokia is one of the top mobile phones brand in the market before, but because of the competitors like Apple, their sales was decrease and they try to reduce their prices to gain sales but they failed. They are too focused on decreasing their product's price to gain sales and forget that they can produce unique products. If they didn't stop to generate ideas they will still surely be one the top brand mobile phones until now.
That's all! I hope you enjoy reading and learned something to this!
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: September 19, 2022
We should learn as always and always search the good solution and take a look at the quality, not quantity, thank you po for sharing this.