X has been a complete failure so far in revenue terms, for November.

Some positives were getting several followers with higher reach and increasing followership and views significantly.

Followers increase, views, likes and interactions increase, but the revenue is declining.

Despite striving for several months, X only pays less than expected, despite increased views or video content watch time.

This is disappointing, but there might be some interesting changes starting in 2024. Since my content is entirely about cryptocurrency, my X account will be in a good position if interest increases again with another repetition of the crypto market cycles.

However, the current state of revenue is not something to cheer for. While I didn’t expect much better, I still have to be fair and report the outcome of this effort.

Disappointing Revenue For November 2023

The X.com experiment seems to be taking a horrible course, with Musk being accused of supporting various controversial figures with extreme points of view. This has led major advertisers to abandon the platform and billions of ad revenue lost.

In the last 30 days, I earned less than $16 from X for several millions of impressions and thousands of hours of video-watch time.

The amount is insignificant, and many other participants in the ad revenue sharing program did not receive at all since they did not reach the minimum $10 threshold X requires to release a payment.

It seems that the impressions from both posts and comments are what really matters, regardless of what the X team claims. It’s best not to rely too heavily on the X team for information, as they will often make changes that will severely impact our accounts.

There is no reliable method for determining how someone can improve, apart from looking at the number of views.

The time spent watching our videos doesn’t appear to be a reliable indicator, and the X team of developers has given mixed signals about it so far.

266k views on videos is actually a lot of views for any other platform, yet X only paid $16 for this, marking a horrible return for the time and effort made.

Most of the videos I published were my work, and I’ve only republished a couple of them on YouTube at a later date.

81,300 minutes of watch time on these videos is quite decent.

To put it into perspective, it is equivalent to 1355 hours within a month.

YouTube requires a minimum of 3000 hours of watch time for the last three months to be eligible for monetization, so my X numbers are above the average requirement for YouTube.

YouTube will also pay around $15 monthly for those that cover the bare minimum. So, in these terms, the amounts are not that far between the two platforms.

However, X is not just a video-sharing platform. For most users, videos are just a fraction of their engagement with the platform. Given the effort and results put in on X, a reasonable revenue should have been at least five times higher than the current payout of $16. X tends to make excuses, but it does not provide any actual statistics to back up its claims.

Geolocation of Viewers

Geolocation of viewers is another aspect that (apparently) affects revenue from ads. Although I post in English only, my target audience should be the same as anyone else.

On YouTube, where geolocation is visible, my group mostly consists of Americans, Europeans, Koreans, and Japanese (high-income locations). I do not have a specific location in mind as my content is targeted towards whoever is most interested in it.

I have had conversations with several X users, and even American users of X fail to achieve anything significant despite bringing exceptional content to the platform and having high numbers of views. Maybe the views need to increase tenfold and bring in 50 million views each period (two weeks) to achieve a decent payout. However, this is almost impossible for accounts with less than 50,000 followers.

Besides, the outcome could vary.

The Streaming Service Of X Is Just Bad

X.com seems to be in a dire state with Musk trying to make it an everything platform, but in most cases, X has not proceeded with the proper development and upgrades.

Streaming on X is still a terrible experience for the user, offering only a few positive options (like the picture-in-picture feature) but lagging on everything else a viewer needs.

Furthermore, you can’t expect Twitch to just disappear.

Twitch is critical to Amazon and already destroyed several other streaming platforms. If the plan was to make X profitable instantly, you can’t expand into more fields without proper infrastructure.

X only supports top accounts streaming on this platform and entirely ignores rising stars without giving opportunities to newcomers or smaller accounts (unlike Twitch).

In its current state, live-streaming on X does not work for streamers or their fanbase. There is no chatbox, no fun options, and no dedicated page to promote the streamers of the platform.

X needs a page that will present the order of streams by category, similar to Twitch, with following and popular sections as well.

Otherwise, it will never succeed in attracting streamers or their followers.

Musk will have to build this part again from the bottom up, as it is clearly not attracting the public with the current format.

Conclusion

Despite the drawbacks I will keep the premium account on X since I still find it useful for the near future.

Without the premium, our accounts are almost invisible and not taken seriously by the platform.

Maybe X.com monetization will become better in the future if Musk brings back the advertisers, but it is unlikely anything will change for the time being.

Accounts grow faster when we publish quality content, but since Jack’s days, Twitter has always been about the already established CEOs, athletes, celebrities, and politicians.

Twitter was always about PR for the established elite, with no room at the top for the average Joe, and this hasn’t changed with X.com (at least not yet).

Cover Picture (background) on Alphacoders

Donations

• BCH: tipb.ch/Pantera

• CashTokens: bitcoincash:zr4nz4jv6jtf7q5tul8dy9j58u24pwawxsm0hh8hwz

Also Read:

• X - Monetization List Of Stories on Medium

• Ten Outrageous Predictions For The 2024 - 2025 Crypto Bull Run

Platforms:

● YouTube ● Medium ● read.cash
● X ● Noise ● Memo ● Cashrain

Subscribe to my YouTube channel: @panteraCrypto

Don’t forget to Subscribe and Like if you enjoyed this article!