Ten Tips To Naming Your Business As An Entrepreneur..

One of the most important and challenging steps of starting a business is choosing a business name.

For some it’s easy while for some it’s a struggle but the below tips will help:

•1. Strictly avoid using a hard-to-spell and too-hard-to-pronounce name.

You don’t want potential customers getting confused about how to find your business online. While you are trying to pick a name that stands out of the crowd remember to keep it simple, short and concise!

•2. Don’t pick a name that could be limiting as your business grows.

Avoid names like wedding dress of Lagos, Ikeja Shoes or anything related. You don’t want to limit your business to just a product or a specific geographical region.

•3. Conduct a thorough Internet search and check availability.

Once you have determined a name you like, do a web search on the name. Oftentimes, you will find that someone else is already using that business name. While that won’t be a total showstopper, it should give you a pause.

•4. Pick a name related to your business

Another important thing is picking a name that conveys something meaningful and positive related to your business. Can people instantly get what your business is about..? Hearing the name COGA musicals already suggests something related to the field of music to any potential customer.

•5. Conduct a trademark search.

•6. Assess if the name is catchy.

Obviously, you don’t want a boring name for your business, but you also don’t want to choose something that’s too “out there.” You want your employees to be able to say where they work without hesitation, and you want your name to resonate with your target audience, that's why you need something perfect.

•7. Get feedbacks on the name.

Come up with 5 or 10 names and then run them by friends, family members, and trusted colleagues. Get feedback from your target audience as well. And also make sure that the name doesn’t have any negative connotations in other languages.

•8. Make sure you are personally happy with the name.

You as the business owner will have to live with the name for a long time, so make sure you are happy with it and believe it will resonate with your customers. Take the time to get it right from the start.

•9. Make sure the name sounds good when said aloud

Sometimes names seem fine on paper, but sound awful when said aloud. And if it’s said aloud, make sure people aren’t confused as to how it’s spelled.

•10. Register your business name

Once you have concluded on your business name you shouldn’t waste time on registering it before it is taken by someone else again. Remember, a stitch in time saves nine.

I hope you find this helpful..

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