How to Make Your Packaging Design Pop

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6 months ago

In this article, we'll talk about some of the things you need to consider when creating your packaging design, and we'll give you some tips on how to make it stand out from the competition.

You want your product to stand out on the shelf, don't you? You want it to catch people's attention and make them want to pick it up and take a closer look.

Well, good packaging design is one of the best ways to achieve that goal. It's not just about the product itself - the packaging is an important part of the overall branding and marketing strategy.

The Psychology of Color in Packaging Design

When it comes to packaging design, color is everything. It's what grabs your attention and compels you to pick up a product from the shelf. So how do you use color to your advantage?

It's all about understanding the psychology of color. Here are a few basics to get you started:

  • Blue is associated with trust and security. Use it for products that you want customers to feel confident about buying.

  • Green is associated with nature and harmony. Use it for products that you want to seem fresh and healthy.

  • Yellow is associated with happiness and sunshine. Use it for products that you want to feel cheerful and fun.

  • Pink is associated with love and femininity. Use it for products that you want to feel romantic or pretty.

You can read more about the psychology of colors here.

The Importance of Typography in Packaging Design

Have you ever picked up a product and been drawn in by its packaging? I'm sure you have. And I'm also sure that you've been drawn in by the typography on that packaging.

Fonts are a critical part of design, and they play a big role in how your product is perceived by the consumer. They can set the tone for your brand and help create a visual hierarchy that leads the customer's eye to the most important elements.

Choosing the right font is essential, and it's something that takes practice. You need to find a typeface that's appropriate for your product and your brand, and then you need to make sure it's readable. You also need to make sure that it's consistent with the other branding elements you're using.

If you get it right, your packaging will stand out from the competition and your customers will be more likely to buy your product.

How to Create a Cohesive Look for Your Packaging Design

When you're designing your packaging, it's important to create a cohesive look that will stand out on the shelves.

Start by thinking about your target audience and what will appeal to them. Are you going for a funky, retro look? Or maybe a more modern style? Whatever you choose, make sure all of your designs are consistent with each other.

Keep your fonts and colors consistent, and use similar shapes and graphics to create a unified look. This will help your product stand out from the competition and make it more likely to be picked up by customers.

The Dos and Don’ts of Using Photography in Packaging Design

When it comes to using photography in your packaging design, there are a few dos and don'ts you need to keep in mind. Here are a few tips to help you out:

  • DO use high-quality images.

  • DON'T use cheesy stock photos.

  • DO use images that are relevant to your product.

  • DON'T use images that are overcrowded or cluttered.

  • DO make sure your images are consistent with your branding.

  • DON'T forget to include your logo and contact information.

Using Packaging Design Case Studies

When it comes to packaging design, it's all about creating a visual that pops and stands out from the competition. And that's where case studies can come in handy.

By looking at what other brands have done, you can get some inspiration for your own project. Not to mention, it can be helpful to see what works and what doesn't. So if you're feeling stuck, take a look at some case studies and see if you can find a trend or commonality among them.

But be careful not to copy someone else's work outright. As with anything in life, originality is key. So put your own spin on things and make sure your design is distinctly yours.

How to Make Your Packaging Design Stand Out

So, you want to make your packaging design pop? Check out these tips:

1. Use bright colors

When it comes to packaging, you want to catch the customer's eye as quickly as possible. And what better way to do that than with bright colors? So go crazy with the hues and make your product stand out from the crowd.

2. Use appropriate typography

Think outside the box when it comes to typography. Play around with different fonts and styles to create a look that's unique and eye-catching.

3. Use images creatively

Images are a great way to capture the customer's attention, so use them wisely. Choose images that are relevant to your product and make sure they grab attention.

4. Use negative space creatively

Negative space can be a powerful tool when used correctly. So use it to your advantage and make your packaging design stand out from the competition.

5. Use shapes creatively

Shapes can be used to create some really cool effects, so experiment with different shapes and see what works best for you.


Packaging design is one of the most important aspects of marketing a product. It's the first thing potential customers see, and it's what grabs their attention and makes them want to learn more about the product.

There are a few key things to keep in mind when creating packaging design: make sure your graphics are eye-catching, use typography to your advantage, and make sure the design is aligned with your brand identity.

If you're not sure where to start, or you need some help putting your ideas into action, there are graphic designers, agencies, and a lot of online resources that can help you create a stunning and effective packaging design that will help your product stand out from the competition.

Lead Image by  Studio Blackthorns on Unsplash

Image 1 by Curology on Unsplash.

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Written by
6 months ago


If ever my dream business will push tru, I will consider all of these

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5 months ago

Just WOW. How I wish I've read this three years ago ahahahah. We were tasked to do packaging of a certain food product and I had the difficulty in creating mine. But thankfully, I survived hahaha.

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5 months ago

So helpful and accurate. Thanks for the tips friend👍

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6 months ago