8 Best Free Social Media Management Tools to Make Your Life Easier in 2022

With all the tools out there, it can be hard to know where to start your search. But we've done the work for you, and compiled a list of the best free social media management tools to make your life easier in 2022.

Social media has become an integral part of our lives. We use it to communicate with friends, family, and even our colleagues. It is easy to get lost in the maze of social media platforms and forget about the marketing aspect of it.

Social media marketing (SMM) has become a necessity for businesses today. According to Statista,

Social media usage is one of the most popular online activities. In 2021, over 4.26 billion people were using social media worldwide, a number projected to increase to almost six billion in 2027.

As a result, it’s no surprise that social networks have come to play a vital role in every kind of marketing strategy. And some tools can make your life and work easier when you are managing your social media accounts. So what exactly are these tools?

Social media management tools are Apps, software, or websites designed specifically to manage multiple accounts at once, automate tasks, monitor performance, and optimize content distribution across various networks. The good news is that social media management is not limited to paid services - there are numerous free options out there, but some offer better features than others. Which ones should you choose? Let’s take a look at our top picks.

Here are 8 free social media management tools that can help you manage all your accounts in one place:

1. Social Champ

SocialChamp is an online service that helps you manage social media accounts on Facebook, Twitter, Instagram, LinkedIn, Google Plus, YouTube, Foursquare, Tumblr, and Pinterest. You can schedule posts ahead of time using their calendar feature and create custom audiences based on location and keywords. The free version includes 5 profiles including Facebook, Twitter, and 4 accounts each for LinkedIn, Google+, YouTube, Foursquare, and Tumblr. There are no ads and they have a really cool design.

2. Hootsuite

Hootsuite is a platform that lets users easily share content across various platforms, including social networks, blogs, and news sites. You can schedule tweets, set alerts, and get notifications via email, SMS, or mobile app. The service supports 30+ social networks and has integrations with WordPress, Blogger, TypePad, and other web-based services. Users can find relevant information and trends on topics they are interested in, and view detailed reports on what is being talked about. Tweets posted using Hootsuite can automatically link back to websites or blogs, and appear in search results. All posts can be scheduled ahead of time, meaning no last minutes scrambling to get something out. Hootsuite provides users with a dashboard interface showing what's going on with various accounts and gives access to analytics.

3. Buffer

Buffer is a tool that lets users post content to social media websites at intervals and automatically push out a message to different social networks. Users can pick from several templates or use text blocks and images to customize messages to their brand. The service offers free plans for personal and business use. It's simple to use and great for small businesses. Simply set up a profile, choose your audience, add content, and publish. Every piece of content published to Buffer is tracked by keywords, making it easy to search for and target the right audiences. Users receive daily emails notifying them of new content, and if they follow certain tags, those updates will show up in their Inbox.

4. Planable

Planable is a free social media tool that makes it possible to manage all of your social accounts from a dashboard. You can create posts directly from the dashboard, schedule them out to post at specific times, track metrics, and set goals for each account. If you need help setting up your profiles, you can download the app and receive training videos.

5. SproutSocial

SproutSocial was built specifically for social media marketers who want to automate their content creation process and get real-time engagement data from their posts. By integrating directly with Facebook and Twitter, SproutSocial enables users to publish updates to multiple networks at once without having to create separate posts for each network. Users get real-time analytics about how their content is performing and what types of interactions they’re getting on each post. SproutSocial also provides analytics around where fans and followers are coming from and how they engage with different pieces of content. The platform offers features for scheduling tweets, posting images, videos, links, quotes, polls, check-ins, events, notes, and even live streaming videos. There is no limit to how many people you can manage, and SproutSocial has an intuitive drag-and-drop user experience that makes it a snap to set up. If you're looking to take your social media marketing campaigns to the next level, SproutSocial is worth checking out!

6. CoSchedule

CoSchedule is an online social media management tool similar to Buffer, Hootsuite, and SproutSocial. It features calendar scheduling, and automatic posting to Facebook, Twitter, LinkedIn, Google +, Pinterest, and Instagram. You can schedule posts at specific times, date ranges, time intervals, and locations. If you want to see how well your content is performing across different platforms, you can set up custom reports. CoSchedule provides analytics on the performance of your posts, likes, shares, followers, reach, comments, and impressions. CoSchedule also includes a built-in CRM system, which helps you keep track of contacts to send them future content via email and SMS messages. CoSchedule offers free basic accounts, which allow users to manage five profiles, five pages, 10 scheduled posts per day, 25 followings, 50 hashtags, and 5 keywords. Paid plans start at $39/month.

7. Crowdfire

CrowdFire is an online platform for managing social media marketing campaigns. One of its key features is that you can create automated social media post templates to save time. Posting is done automatically using tags, hashtags, URLs, or images. You can then publish these posts to Facebook, Twitter, Instagram, Linkedin, Tumblr, Blogger, WordPress, and more. You can even use the same post across multiple networks. Customized landing pages can be created, along with customized emails. Content can be automatically posted based on activities such as clicks, Likes, Followers, Comments, etc. CrowdFire provides analytics to help you monitor results. Pricing starts at $9.99/month.

8. Tailwind

Tailwind is a cloud-based social publishing and engagement software. Users can collaborate through groups, schedules, and tasks. You can add any URL or image to the Tailwind app. Then, Tailwind generates tweets, pins, Facebook, LinkedIn, and YouTube videos for you. Tailwind lets you schedule posts, analyze content, and measure engagement. You can integrate Tailwind with your website or CMS, or create your own branded dashboard. Tailwind also integrates with popular third-party tools, including Google Analytics and Google Tag Manager. Premium accounts start at $19.99/month.

Bonus Tool: Canva

Canva is a simple yet powerful social media advertising tool that enables anyone to create beautiful designs that look great across all devices. Its drag-and-drop interface makes changing text, colors, shapes, and more a snap. Its free version offers basic features while a paid version comes with additional editing options and templates. Users can use Canva to create social posts, banners, flyers, email marketing materials, websites, infographics, presentations, blogs, resumes, business cards, invitations, posters, and much more. You'll be able to share your work instantly via social media platforms.

Closing Thought

with the world in a constant state of flux, it's impossible to stay atop every development as they happen. Instead, it's best to arm yourself with tools that can help automate and streamline the process. Powering your social media efforts with the right tool can make all the difference in your ability to succeed and adapt.

We've explored some of the best free tools to monitor, manage, and automate your social media marketing on various platforms. There's no one-size-fits-all solution—not even close. And this is why it's essential to choose the right tools for your audience and analyze what kind of results you get from them so that you can optimize this process for increased effectiveness and efficiency.

Overall, one thing is for sure: No matter what you're using or why your social media tools should be lightweight and easy to use. There's an entire universe of potential in social media, and the right management tools can help you get there.