Adidas & Puma

Here is an interesting story.

Adolf Dasler, the founder of the company Adidas, starts making shoes in the basement of his parents' house. Brother Rudolf also joins. Both joined the Nazis in 1933 and clashed after the war. Rudolf then founded Puma.

Evo jedne zanimljive price.

Adolf Dasler, osnivač kompanije Adidas, obuću počinje da izrađuje u podrumu roditeljske kuće. Priključuje se i brat Rudolf. Obojica se 1933. pridružuju nacistima, a nakon rata i sukobljavaju. Rudolf tada osniva Pumu.

Shortly after the end of the First World War, German soldier Adolf Dassler (18) returned from the battlefield to his hometown of Herzogenaurach, in northern Bavaria. As he has already learned the shoemaking trade, he decides to do it. And this was not an unusual choice given that footwear production in the area was quite developed. He starts with a small turn and places him first in the basement for washing clothes in his parents' house.

The young Dassler, born in 1900, was also helped by his father Christoph, who worked in a shoe factory. A very talented young man, full of enthusiasm, began to take an interest in sports shoes and devised new unusual models, a completely different design.

Nedugo nakon završetka Prvog svetskog rata nemački vojnik Adolf Dasler (18) vratio se s ratišta u rodni gradić Hercogenaurah, u severnoj Bavarskoj. Kako ima već izučen obućarski zanat, odlučuje da se time i bavi. A to nije bio neobičan odabir s obzirom na to da je proizvodnja obuće u tom kraju bila dosta razvijena. Počinje s malim obrtom i smešta ga najpre u podrum za pranje odeće u kući svojih roditelja.

Mladom Dasleru, rođenom 1900. godine, pomagao je i otac Kristof, koji je radio u fabrici cipela. Jako talentovani mladić, pun entuzijazma, počeo je da se interesuje za sportsku obuću i osmišljava nove neobične modele, jedan sasvim drugačiji dizajn.

Jesse Owens celebrated them

A few years later, he was joined by his two-year-older brother Rudolf. His task was sales, and Adolf's design. They soon report the company "Gebrueder Dassler Schuhfabrik" (Dassler Brothers Shoe Factory). Two years later, production begins at a factory on the other side of town.

A good period begins for the brothers, better than they could have expected, and they soon become the official suppliers of some national teams at the 1928 Olympic Games in Amsterdam. They have equipped a large number of athletes and thus expanded into the international market.

When Hitler came to power in 1933, the brothers joined the Nazis. But that was nothing unusual, because if you wanted to work and do business at that time, you had to be with the regime. They did not really show their loyalty in 1936 during the Olympic Games in Berlin. American and black Jesse Owens, who won four gold medals at the time, wore Adidas sneakers in his winning race.

Those sneakers were personally made by Adolf, and the capable trader Rudolf managed to convince him that he would be invincible in them, and that is considered to be the first sponsorship agreement achieved by a dark-skinned athlete. Adidas was also worn by members of the German national football team, and after that, the brothers were literally overwhelmed with orders from all over the world.

Džesi Ovens ih je proslavio

Nekoliko godina kasnije priključuje mu se i dve godine stariji brat Rudolf. Njegov zadatak je bila prodaja, a Adolfov dizajn. Uskoro prijavljuju kompaniju "Gebrueder Dassler Schuhfabrik" (Fabrika obuće braće Dasler). Dve godine kasnije, proizvodnju počinju u fabrici na drugom kraju grada.

Za braću počinje dobro razdoblje, bolje nego što su mogli da očekuju i vrlo brzo postaju službeni dobavljači nekih reprezentacija na Olimpijskim igrama 1928. u Amsterdamu. Opremili su velik broj atletičara i na taj se način širili na međunarodno tržište.

Dolaskom Hitlera na vlast 1933. godine braća se pridružuju nacistima. No to nije bilo ništa neobično, jer ako si u to vreme želeo da radiš i posluješ, morao si biti uz režim. Svoju vernost nisu baš iskazali 1936. godine za vreme Olimpijskih igra u Berlinu. Amerikanac i crnac Džesi Ovens, koji je tada osvojio četiri zlatne medalje, nosio je Adidasove patike u svojoj pobedničkoj trci.

Te patike mu je lično izradio Adolf, a sposobni trgovac Rudolf uspeo je da ga uveri da će u njima biti nepobediv, te se to smatra prvim sponzorskim ugovorom koji je ostvario jedan tamnoputi sportista. Adidas su nosili i članovi nemačke fudbalske reprezentacije, a braća su nakon toga doslovno bila zatrpana narudžbama iz celog sveta.

The war separated them

During the war, no one needed quality sports shoes, but they needed military boots that were delivered to the Wehrmacht from their facilities. For a while, they even produced anti-tank weapons in the factory. But in those years, intolerance among the brothers also came to light.

Otherwise, they had very little in common.

Adolf was quiet and withdrawn, he just wanted to work and design, while Rudolf was temperamental, sociable, always ready to argue.

They didn't help each other too much during the war, they were both on the battlefields. After the war, before the American army, they accused each other of close cooperation with the Nazis. Fraternal conflicts were further intensified by their wives. It is alleged that Adolf's wife had an affair with Rudolf, and it was even said that their eldest son was in fact Rudolf's child, according to "Avaz.ba".

After the end of the war, the two brothers definitely split up, and Rudolf founded his own company and called it "Puma", while Adolf called his "Adidas" (after his nickname and surname Adi Dassler). Both companies were successful, but they shared their native Herzogenaurach.

It was known exactly which shops, bakeries and cafes belonged to the "adidas" and which to the "pumas". Whole families were on either side.

Rat ih razdvojio

Za vreme rata nikome nije bila potrebna kvalitetna sportska obuća, ali su im bile potrebne vojničke čizme koje se Vermahtu isporučuju upravo iz njihovih pogona. Jedno vreme su u fabrici čak proizvodili i protivtenkovsko naoružanje. No, tih godina izlazi na videlo i netrpeljivost među braćom.

Inače, oni su imali vrlo malo zajedničkih osobina.

Adolf je bio tih i povučen, želeo je samo da radi i dizajnira, dok je Rudolf bio temperamentan, društven, uvek spreman za prepirku.

Jedan drugom previše ne pomažu u to ratno vreme, obojica su bila i na ratištima. Posle rata, pred američkom vojskom jedan drugog su optuživali za blisku saradnju s nacistima. Bratske sukobe dodatno su pojačavale njihove supruge. Navodno je Adolfova supruga imala aferu s Rudolfom, te se čak i govorilo da je njihov najstariji sin u stvari Rudolfovo dete, navodi "Avaz.ba".

Nakon završetka rata, dva brata se definitivno razilaze, a Rudolf osniva vlastitu firmu i naziva je "Puma", dok Adolf svoju naziva "Adidas" (prema svom nadimku i prezimenu Adi Dassler). Obe kompanije bile su uspešne, ali su podelile njihov rodni Hercogenaurah.

Tačno se znalo koje prodavnice, pekare i kafane pripadaju "adidasovcima", a koje "pumašima". Cele porodice bile su ili na jednoj ili drugoj strani.

In a quarrel for the rest of his life

Even the local football clubs in that town of 20,000 were part of the rivalry. Thus ASV Hercogenaurah wore three stripes and 1 FC Hercogenaurah a cougar in the jump.

The locals used that rivalry, so for example, the masters who came to make repairs in Rudolf's house always wore old and worn-out Adidas sneakers. They knew that when older brother Dasler saw them on their feet, they would say, "Take out that garbage, there are piles of Puma's sneakers in the basement, pick some for yourself." So they got new sneakers for free.

After the separation, the once united brothers did not say a word for the rest of their lives. They were buried in the same cemetery but on the most remote plots. No one really knows the main reason for the quarrel between the two brothers, nor why the others quarreled to death.

U svađi do kraja života

Čak su i lokalni fudbalski klubovi u tom gradiću s 20.000 stanovnika bili deo rivalstva. Tako je ASV Hercogenaurah nosio tri pruge, a 1 FC Hercogenaurah pumu u skoku.

Meštani su koristili to rivalstvo pa su na primer majstori koji su dolazili da obave popravke u Rudolfovoj kući obavezno obuvali stare i iznošene Adidasove patike. Znali su da će stariji brat Dasler kad ih vidi na njihovim nogama, reći: "Izuvaj to smeće, eno hrpe Puminih patika u podrumu, odaberi sebi neke". Tako su besplatno dolazili do novih patika.

Nakon razlaza nekad složna braća do kraja života nisu progovorila nijednu reč. Sahranjeni su na istom groblju ali na najudaljenijim parcelama. Niko zapravo ne zna glavni razlog svađe među dvojicom braće, kao ni zašto su ostali posvađani do smrti.