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Japanese IT services group NEC and its partner Coedo microbrewery have created a series of alcoholic beverages using a mix of artificial intelligence and pop culture that they say is sure to be the choice of any generation.
Using NEC's cutting-edge AI technology, they analyzed images and text from Shogakukan fashion magazines published when each generation was in their twenties (when they would have started drinking), and the master craft beer brewers created 4 types of beer to represent people in 4 different decades of their life (20s, 30s, 40s, and 50s).
AI also looked at words and texts in other Shogakukan magazines for different 10-year periods for each age group and assigned numerical values in aroma descriptors such as "fruity" and "caramel."
NEC serves a dark red brew with higher alcohol content for 50-somethings, who enjoyed Japan's go-go years in the 1980s when they were young. Millennials in their 30s, said to have distinct values different from older generations, get a greenish-blue drink with some sourness and bitterness.
A yellow beer was developed for those in their 40s and a pink brew for 20-somethings. The canned beverages were brewed by Kyodoshoji, the company that operates Coedo Brewery. A pack of four cans, one for each generation, retails for 1,400 yen ($13).
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