Sublimated messages are information that we perceive (perceive) below the threshold of our consciousness, more precisely, they communicate with our subconscious, so the eye and the mind cannot consciously register them, that is. to notice. They are most often inserted into an object (advertisements, sounds recorded below the threshold of audibility, films, images and design, posters, wallpapers on web pages, etc.)
The subconscious mind is the target of bombardment with sublimated messages that come to us from all sides and which try to manipulate our behavior through human "instincts", such as survival (hunger, thirst, dangers of all kinds, sex, social acceptance, security, territoriality).
Sublimated means "below the threshold", because messages are transmitted to us at a level that the conscious mind does not register, but the subconscious certainly does. The subconscious sees everything, while the consciousness perceives only a part of what passes through our eyes, and even changes a lot of things. Sublimated advertising was exposed in the 1950s, when it was discovered that some of the television and cinema commercials showed images that the conscious mind could not perceive for a split second, and stimulated the desire for a certain product. There was a sublimated message "I'm thirsty" while there were commercials for drinks.
Wilson Brian Kay, one of the world's subliminal experts, writes in one of his books:
"In visual perception, only a thousandth of the total perception recorded in the brain actually reaches the surface of consciousness. The rest lies unused in memory. Sublimated inserts enhance the perceptual experience of the image, amplifying reactions such as ECG, EEG and GSR - heart rate, brain rhythms and galvanic skin reaction. Emotionally charged, repressed information stays in the memory system for a long time, maybe for a lifetime. In fact, nothing is hidden in the inserted images - certainly not by the artist. when viewers learn to be perceptually flexible, “embedded” messages will become immediately accessible to consciousness. Only what viewers or listeners hide next to themselves is hidden in the blended media. Suppression seems to be a compulsive process that probably occurs to protect the mind from disturbing information that would cause anxiety. "
This really provides a great opportunity for control and manipulation of every kind. He who uses subliminal - hidden messages gives them a positive or negative connotation; the intention of the one who uses them for the desired purposes determines both their goal and the achieved effect, and if we think realistically, it is obvious that the general population really cannot be informed about the intentions of hidden messages. However, the story of the use and abuse of certain scientific achievements does not end with hidden messages packed in advertisements, posters, movies, series, pictures and designs, backgrounds on web pages. It’s just a lesser known story. What is already known and much talked about and discussed is the role of the pharmaceutical industry and their hidden and secret projects that create a global society, which is more and more dependent on various drugs. It seems to be a chain that has no end anywhere, and each new drug is becoming more expensive, and their healing effects are reportedly much improved.
We are flooded with subliminal messages and not just from commercials or movies. Politicians and salespeople are versed in neuro-linguistic programming that programs the mind to respond to hidden messages in their speeches. The point is to insert the instruction on a subconscious level so that when it penetrates consciousness, the target people believe it is their own choice.
Stores have subliminal messages in the music they play, telling customers to buy or not to steal. This has already stuck in research on brain stimulation to find ways to stimulate those parts of the brain that lead to a purchase decision or to behave in a certain way.
Yes, such messages have long been used for marketing purposes, which evoke feelings in us and we unknowingly buy products.