Instagram is celebrating its tenth birthday

In ten years of existence, Instagram has entered the lives of billions of people and changed the way we eat, travel and consume services, offering a perfect picture of our lives that is still different from the real ones.

On October 6, 2010, two Americans, Kevin Sistrom and Mike Krieger, launched the social network Instagram to share photos. What news did they introduce? The app offers filters for light, contrast and color to create the perfect photo in an instant. Instagram was an immediate success. Facebook bought the app in 2012 and has since become the most popular platform in the world for posting selfies. Fashion blogger has 21 million followers, while Kylie Jenner from the Kardashian family has 196 million. Exhibitions, dinners, people on public transport or on vacation - every corner has become a backdrop for taking selfies.

Instagram has evolved into much more than a selfie in ten years. He redefined experiences and blurred the line between reality and a carefully presented personal brand. The application has become a powerful tool for luxury brands, especially fashion ones, which attract millions of users on Instagram. You can also buy on Instagram since last year. The social network has also launched a number of digital "Influensers" that publish content for their loyal followers on a daily basis. - They send me a product and I promote the service. Brands no longer have to contact an advertising agency.

Instagram is responsible for the greater availability of luxury brands because they can communicate with their followers on a daily basis, said fashion historian. "By freely publishing content, I can open up to everyone and reject the image of snobbery," . The app has also revolutionized dining experiences. Restaurants can count on carefully presented photos of their dishes, comfortable interiors and thus attract new customers. In some restaurants it is even possible to book a table via the app. Instagram is looking for inspiration for new dishes. Everyone can access the recipes of famous chefs like Jamie Oliver. He publishes new recipes every day, and 8.3 million people follow him.

Others use Instagram to find new holiday destinations, and travel communities rely heavily on content creators to promote their destinations. Digital influencers publish their experiences of what they are paid for, and they are also offered free travel. Some have does up to seven sponsored trips a year, which does not include two-day trips. It is followed by 140,000 people. Museums are increasingly offering interactive installations for visitors who take selfies in their spaces and post them on Instagram and other social networks.

Not all stars on these platforms are for money. Instagram can cause addiction, especially among young people. The social network gives teenagers a sense of false reality and puts pressure on them for perfection that they cannot achieve.