Figure who your readers are

Figuring out who your readers are can feel like trying to solve a puzzle—but it's worth the effort.

If you don't figure out who your reader is, how can you expect to write something that resonates with them? And how will you know if what you're writing is working?

If you're a writer, it's important to know who your audience is. If you know who they are, you'll be able to write for them in a way that makes sense for them. You'll also be able to write about topics that will interest them and provide value.

You might be wondering: How do I find out who my readers are?

There are a lot of ways to figure out who your readers are. You can ask them what they like, or you could try and guess. But before you do either of those, there's one thing you need to do:

Know yourself.

This might sound like an odd way to start a blog post about figuring out your readers, but it's actually the most important part. Why? Because if you don't know who YOU are as a writer, how can anyone else know? If you don't know what kind of content YOU want to create, then how can anyone else want it? And if you don't know why YOU write, then how can anyone else feel justified in spending their hard-earned money on your work?

Knowing yourself is the only way to know how you should be writing for your readers. If you don't know what it is that makes your writing unique and special, then how can you expect anyone else to? The first step in figuring out who your audience is figuring out what kind of writer you are, and what kinds of things make up your style.

You know those writers who seem like they've got it all figured out? They're the ones who are completely transparent with their readers about who they are, what they stand for, and why they write. They show up in every piece of work they do and make themselves known through every word on the page.

Well, here's the deal: your readers are people like you! And if you want your posts to be engaging and interesting for them, then you need to know what makes them tick.

So how do you figure out who your readers are? First of all, take some time to think about what kind of person YOU are and what you like to read about. Then consider what kind of person your reader is likely to be—someone like you, but maybe with different interests or experiences. The more specific information you can gather about that person, the better off you'll be.

Once you've got an idea of who your readers are, think about what they want from your blog. This can be tricky because it's easy to get caught up in how interesting YOUR topic is—but don't do that! Your readers aren't interested in hearing about how fascinating YOU are, no matter how interesting YOU think it is. They want information that will help THEM solve problems, answer questions, and generally improve their lives in some way. So focus on giving them exactly what they need: information that will help them make smarter decisions, look better, feel more confident… whatever makes sense for your particular audience!

In Conclusion

It's so easy to get caught up in the day-to-day grind of writing that we forget why we started in the first place. If all your posts feel uninspired and boring because they're just "work," maybe it's time to take some time away from the keyboard and really think about what makes YOU tick as a writer.

Figure out who you are and who your readers are and give them what they want.

It sounds simple, but you'd be surprised how many people don't think about this. They just write whatever comes to mind and then hope it'll somehow connect with someone. But if you want to make an impact, you need to make sure your content is tailored specifically to the people who will read it—and that means figuring out who those people are!