The secret meanings of colors in peoples' cultures

The psychological effect of colors enters in all areas of life, so the colors used to attract consumers in advertisements are studied, and fashion designers are interested in knowing the psychological reflection of colors on users, so that they choose the appropriate colors for the functional purpose of the design.

The importance of colors

The importance of colors comes as being one of the indispensable things in daily life, as it is one of the sources of perception of experiences that a person experiences as the perception of form, as colors affect the ability to distinguish things, change the mood, and also affect the ability to make many aesthetic decisions that are related to the sense of sight, As choosing clothes, furniture, decorating foods, and colors are used in many fields, such as military fields, the field of learning and education, cartography, artworks, and it can be said that colors, like many other things, differ according to culture, and accordingly in this article some Of the meanings of colors in different cultures.

The secret meanings of colors in peoples' cultures

There are quite a number of studies on the meanings of colors, their effect and their connotations on your psyche, and some see it as the key to personality, similar to white, which indicates your purity and kindness, and so on, and there are whole companies based on helping people to choose brand colors, the logo and product shape, or decor companies to coordinate House colors, but on the other hand, if you do not have enough culture, you will fall into a serious problem when dealing with colors with other peoples, as some of them have dangerous connotations for what is known.

Red color

In Chinese culture it is used as a sign of happiness in celebrations and weddings, as it indicates success, and in some Indian tribes it indicates defeat, and in African countries it expresses death, and it expresses masculinity in Britain and France, and in Japanese culture it is associated with anger and danger, and is used in Often times to express anger or shame.

Pink color

It is associated with women, girls and candy in the West, and in Latin America you see it on most residential buildings and it is associated with engineering tools. On the other hand, China did not distinguish this color until after the Western influence on the country and it is still called the "foreign color."

Yellow color

In most countries of the world, it indicates femininity, but in China it indicates wealth, power, prestige, and in the United States it indicates caution and caution, in Islamic culture it indicates scarcity, joy and happiness.

Green color

While most cultures see it as a symbol of peace, nature and environmental awareness, in South America it symbolizes death, and in Chinese culture it symbolizes the new life, but giving a man a green hat indicates his wife's betrayal of him, and some Western societies view it as The color of jealousy and greed.

Blue color

The blue color suggests calm, serenity and organization, and may give a sense of sadness and distancing, and it is not suitable for anything related to food, as it is considered the least appetizing color.

White color

for Arabs it symbolizes purity, new beginnings and a wedding dress, and the same is true for most Western countries, however in China, Korea and some other Asian countries it represents death, mourning and misfortune, and customs provide for the wearing of white clothes at funerals.

Black color

Americans tend to see black as a dark and sad color, and Arabs sometimes see this aspect, so it is worn at funerals and mourning, but at other times it carries the meaning of elegance and sophistication, while in Africa the color is generally associated with maturity and masculinity.

The purple color

In the West it is generally associated with monarchy, the bourgeoisie, and sometimes with spiritual works, while in Brazil and Thailand it is the color of mourning.

Colors as a cross-cultural therapy

Despite the difference in the meanings of colors across cultures, some of these cultures, such as the Egyptian and Chinese, believed in the psychological effect of colors, and they used it in the treatment of various diseases. The yellow color is used to stimulate the nerves and cleanse the body from toxins, the red to stimulate the body and mind, and also to raise the levels of blood flow, while the blue is a cure for pain and pain reliever for diseases, orange for the treatment of lung diseases, in addition to raising energy levels, and finally indigo to relieve problems and diseases of the skin.