How to write a Podcast Description

In part three of my Podcasting for Life Series, I shared how to choose a name for your podcast. Today I'm sharing how to write a podcast description. 

Having a good description is one of the most important goals of creating a successful podcast. If it doesn't catch the eye of a potential fan, chances are your podcast will get left behind. This means your podcast's summary must describe the show's value accurately as well as provide additional information on what your potential fans can expect to hear. 

You will want to write a description that includes why your listeners should listen to your podcast and why your episodes are worth listening to. And keep in mind that your new readers may read your podcast's description on their cell phone, tablet, or laptop, so it's always a good idea to get their attention in those first few words and avoid repeating details that you already have available such as the name of your podcast. 

For example, My podcast name is The Fight Within Her. My podcast's description states, "Just an ADHD mom raising an Autistic son while working from home in a small town, one podcast at a time."

Also, when you are thinking about the description, think about niche-related keywords that will allow your podcast to be in the top results on a search engine like Google. 

Also, keep in mind the length of your podcast's description. Every podcast platform has a maximum allowance for how many characters you can include in your description, so while Apple Podcast users may be allowed more than 1,000 characters, Spotify may online allow a maximum of 500. Try to keep your description within a reasonable length of 250 to 500 characters. 

Once you have created your description, don't forget to select the category for your podcast. Categories are just as important as your podcast's description because it is one of the most common ways people find new podcasts like yours. 

If you are just not sure which category is right for your podcast, think about your niche. For example, my podcast's niche is about ADHD and Autism, so I selected Mental Health for my category. On some podcast platforms, in addition to being able to select your main category, you may have the option to choose a sub-category. If you have this option, continue thinking about your niche's keywords and include them under the sub-category.

Once you have officially written and submitted a detailed description for your podcast, we can dig a little deeper with planning your podcast's first episode in part five of my Podcasting For Life Series. 

Meanwhile, be sure to join my Facebook Group, Podcasting For Life where you'll have permanent access to all of the information you need to start your podcast, plus freebies and more. 

Success begins with you.