Life

One of my favourite e-commerce platforms is the Go Deshi site on Facebook. This particular site promises to never to fail you. Once you think you are done browsing and you have seen everything there was to see in the world of fashion, there pops up a certain brand that makes you want to rethink your decision to scroll elsewhere.

The same thing happened to me a week before, right when I thought I was done searching for trendy floral design posts, entered Grace by Haneef, a brand that immediately took my breath away. For a moment there I was thinking it was probably not local because of the uniqueness in the outlook (a very international vibe was being emitted).

Then a hurried squint and a much closer observation proved me wrong, because the designs were undoubtedly local, and that too made with killer precision. And at that very moment I was attentively looking for the name of the designer, which popped up a moment later: Hanif Kaiser, a professional designer by occupation, residing in Bangladesh.

I knew I had to dig deeper to find out about this talented individual and the story behind the rare and intricate floral prints titled: The Lost Garden.

"I am a student of fashion designing currently employed in an export oriented garments industry," said Hanif. He continued to fill in, "While working here, I have realised the immense potential of our home-grown fashion industry. And that's when I came about establishing my personal brand 'Grace by Haneef,' in an attempt to show the world that international standard work is also achievable in our country," opined the designer.

"Many people have this wrong notion that local work is substandard and they go on promoting foreign efforts, when similar and sometimes even better quality designs can be availed right here in Bangladesh. I wouldn't blame the customers for making such uninformed choices. I believe it is our fault (the manufacturers and designers) for we have failed to correctly represent our achievements in front of the masses," revealed the ace designer.I knew I had to dig deeper to find out about this talented individual and the story behind the rare and intricate floral prints titled: The Lost Garden.