Imagine with me a title that does not lead to the written meaning, or does not tempt reading. Logically, the chances of reading the written below this title will be reduced.
There is an Arabic proverb that says: The book is clear from its title, and regardless of whether you agree with this statement or not, the title will actually lead you to read what is written after it, whether it is a letter, an article, an advertisement or even a post on social media.
Imagine with me a headline that does not lead to the written meaning, or does not appeal to reading. Logically, the chances of reading the written at the bottom of this title will logically decrease, while if the title is attractive, and it sends you a message for reading, of course the chances of reading this writing will increase.
The godfather of the advertising industry, David Ogilvy, shows that the average number of people reading the headline of any advertisement is more than five times the number of people who read the rest of the ad, meaning that you spend 80% of the price of this ad on the title, is not the title an important part of marketing?
One marketer says: When you write the book, you have finished 5% of your work, and 95% of the sale is in marketing, and the title is part of the marketing, as shown by Ogilvy.
Since the title summarizes the content of the material or topic, and it is the first thing that appears to the reader, then it certainly represents an indirect authority over the readers.
We can say that the title is the scent of the content, and if it smells appetizing it will tempt the reader, and if it is the opposite, of course, he will not pay attention to it, and the title may be like a hole or a trap for the reader to fall into or eat it. Have you imagined with me a news or an article without a title? What will be the percentage of readers I wonder?
As for the purpose of the title, it may be to name the text, describe, entice and attract, or summarize the content.
Title types may be divided into:
1- Real title: such as the titles of Introduction to Ibn Khaldun and Hadiths of Taha Hussein.
2- Fake title: Repetition of the main title.
3- A subtitle to complement the meaning: such as the introduction of Ibn Khaldun, Kitab al-Abr, and Divan al-Mubata 'and al-Khabar in the days of the Arabs, Persians, Berbers and those of their contemporaries of the greatest authority.
4- Formal title: a story, poetry, or novel.
5- Business address.
As for news headlines, they are divided into:
1- Descriptive title.
2-The cited.
3- Inquiry.
4- Figurative.
5- Confirmation.
6- Highlights the value of time.
7. Highlights the value of.
8- Highlights the number value.
9 - Uses a proverb or a saying.
10-explanatory
When looking at commercial titles, experiments revealed that the title longer than 10 words sells more than titles shorter than ten words, and also revealed that the title consisting of 8 to 10 words is the easiest to remember, and this is what I also noticed on social media channels.
The expert Kevin Lee indicated that the title should focus on four points (4Us), which are as follows: benefit, speed, distinction, definition and clarity.
In the following points, we show some types of titles used in articles:
Convenient or helpful addresses:
David Ogilvy says: The headlines of the ads that offer the promise of benefits from using the advertised product sell the most.
Examples of headings that show benefits:
-Can't evolve? 21 ways to make your life easier.
How do you become in control of your problems?
-10 Short Ways to Get Rich.
How do you win friends and influence people?
How do you save time and get things done quickly?
How do you get a better job and get more money?
Who else wants to have a lot of money?
A way to help poor people get rich.
Few known ways to get rich.
Quick ways to solve a problem.
Now you can leave your job and get a lot of money.
Get money with which you can free the world.
The most important short cuts for a lazy person to become a millionaire.
You will overcome anxiety if you follow these points.
Headlines that pose a threat:
How do you believe in your health?
Are you safe from infectious diseases?
-10 warning signs that show that you have reached the stage of old age
Warning: Don't forget your seat belt.
Can we really trust MPs?
The Shocking Facts About Social Media.
America’s Great Deception .. Is it Feasible?
How do doctors risk your life? 7 ways to protect yourself.
-10 lies that men and women like to divorce.
-5 steps to avoid aging.
Are you ashamed of obesity?
The use of the wealthy
-Be like Bill Gates ... 20 steps to getting rich.
The 5 best ways to write provided by Naguib Mahfouz.
- The secrets of self-made millionaires ... Bill Gates, Trump and others.
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-7 Mistakes in marriage that make you a fool!
-10 CV Mistakes That May Distract you from the Job!
The titles of the question: How?
How to become a millionaire without capital?
How do you work from home without leaving the profession you love?
-How do you work a little and earn a lot?
How do you use your mind to improve your life?
Labels as a list:
-7 secrets you should know about successful people.
The reasons that made you miserable.
-10 happiness laws ... what are they?
-5 steps to becoming a special person.
-6 types of investors ... of which type are you?
Titles that give a quick result
Quick relaxation.
- Fast beauty.
How to build a memory in 4 weeks?
- Change your life from today.
How to get rid of anxiety in 5 minutes?
-100 ways to get a million in 20 days.
How do you lose 20 kilograms in a month?
As for social media, Kevin Lee Bean indicated that there are many formulas used to write headlines, specifically on Twitter, such as:
1- The current situation and the situation after the problem, then clarifying the solution.
Example: Need an hour to edit photos? Imagine you can shorten the time from an hour to 15 minutes. Here's the link
2- Defining the problem, focusing on it, then solving it.
Example: You suffer from fear? You can't reach your goals, don't worry it can be resolved.
3- Features and Benefits: Complete social media tools to help you schedule posts and facilitate the administration process.
4- It can also focus on people's common objections such as: time, money, feasibility, belief, need.
How do you write the distinguished title?
To choose a creative title for an article, news, or even an advertisement, you can do a brainstorming method, which is writing 20 titles and then choosing the best among them.
For example, for this article, we wrote 21 suggestions for titles:
1- How do you write a title worth millions?
2- The title is clear from his book!
3- Have problems writing titles? Here are some points that will help you
4-50 examples of creative titles that will make you stand out
5- How do you write a headline that is noticed by the most number of readers?
6- From the title to the advertisement
7 - Secrets of ads selling millions of dollars
8- Want to attract people to your articles? Focus on the title
9 - Steps to attract readers to your writing
10- How do you get your writing published without needing to be a writer?
11 - Secrets attract readers to your writing
12- Attractive headlines secrets
13- Examples of becoming a professional in writing titles
14-How do you write a headline that attracts people and sells more?
15- How to master writing titles in a short period of time?
16- Attractive headlines
17- Title, how do you know what the title is
18-headlines lead to dollars
19- Need a unique title for your article? Here are 50 examples
20- Over 50 examples of titles that appeal to readers
21-How do you write a unique title without the need to be a writer?
In the end, we chose this title out of 21: How do you write one that attracts the most readers?
When writing something, we first need an interesting title, which will increase the interest of the reader to read the article, in this case, your tips will help us a lot