Blogging in 2022: Can You Still Make Money From a Blog?
A lot of people say that blogging is not as effective as it used to be in the past. They say, until 5-6 years ago, you could easily earn from your blog, but currently, it is extremely difficult to earn.
It is true that earning from blogging is getting extremely difficult. However, that’s not because blogging is no longer effective, that’s because it is becoming very competitive, there are multitudes of bloggers blogging on the same niche as yours. A lot of big companies have created their own blogs, spent tons of money on SEO and digital marketing, thus, making it harder for small bloggers to get ranked on the search engines. Another reason for blogging not being as effective as it used to be in the past is the rise of social blogging platforms and vlogging platforms.
Even though making money from a blog is getting difficult, a blog is still
One of the best platforms to express your opinion,
One of the best platforms to establish you as an authority on a topic,
One of the best platforms to garner readership,
One of the best platforms for content marketing,
One of the best platforms to promote products and services, and
One of the best platforms to bring new customers and retain old customers.
Blogging is of course an excellent way to make extra income, the best thing about blogging is you do not have to be very active on your blog. However, a lot of people do not succeed with blogs because they do it wrongly. You write well does not mean you will succeed with your blog. You also need knowledge and skill in SEO and digital marketing. If you don't do SEO, you will not get ranked, when your blog is not ranked on google you don't get organic traffic
If you want to get started with blogging, you need three things, one, a great writing skill, two, SEO skills, three marketing skills. If you have these three skills, you are likely to become a successful blogger. However, you need to remember one important thing. Blogging is not getting rich quick scheme, it takes a lot of time to become successful.
I had to wait for 4 months to generate the first income from my blog. The first income was adsense income of 10 cents from an ad click. It took two another two months to generate $1 per day on my blog. My blog is almost 2 years and it is generating me $3 per day on average. Not a big income but it is satisfactory considering the fact that I do not have to spend a lot of time on my blog to generate this income.
When I started a blog, making money was my first priority. Since I wanted to make money through my blog, I invested a lot of money on my blog. I not only bought a domain and hosting but also hired a writer to develop blog content and hired a marketer to market my content. After spending just about $500, my blog started generating income. In the beginning, the income was very small just around 20-30 cents per day, but it gradually improved and these days I am making $3 per day on average.
In order to attract unique visitors from social media, you will have to target your promotional campaign to the people who are your potential client. For instance, if your blog is about parenting, you need to target your blog to married couples with kids. If you promote your parenting blog to unmarried couples and teens, you will never receive traffic. The key to building targeted traffic is to promote your blog to the people who are likely to read your articles. Furthermore, you also need to build a huge following on your page, not just 1000 or 2000 but 10,000-20,000 at least.
Do not look for traffic from other sources apart from Google and popular social sites like facebook, twitter, linkedin or pinterest. You need traffic on your blog, but you also need the traffic that converts. It does not matter how many people visited your blog, what matters is now many people are interacting with your ads. You will earn only when there is an engagement on your ads.
Blogging was lucrative yesterday, blogging is lucrative today, and blogging will continue to be beneficial tomorrow. However, competition is getting fiercer day by day, and earning from blogging is getting harder day by day. In order to succeed with blogging, you need specialized skills in different areas, bit just writing but also SEO and marketing.
First published on Trendri, in author's name