The Psychology of Graphic Design

The graphic design industry is built on the premise that there is a right way to do things.  What makes great graphic design is the ability to think of new and innovative ways to solve visual problems. Graphics are a powerful means of conveying ideas with minimal effort and can make your content more memorable and read more easily.

That's why it's so important to understand the psychology of graphic design.

The Psychology of Graphic Design is simply about understanding:

1. What Graphic Design is really about.

2. How important this skill is.

3. Who needs your skill.

4. How to make crazy money from your skill.

If you know how important graphic design is, you will never go broke after learning it.

Never!

Graphic design is not a talent. Nobody was born a designer. It is a skill and anyone interested and properly guided can learn it.

Design is the art of visual communication

Graphic design is a basic means of communication. It doesn't matter what kind you're working in—it's all about communicating, and it's all about making people feel something.

Graphic Design is not just about using bright colors and fonts to make flyers. It's is all about COMMUNICATION. It is a means communication using various elements at your disposal. That means, it's not about how beautiful a design appears, it's about if it's fulfilling its purpose.

So, before you use any COLOR, LINE, IMAGE, BACKGROUND, FONT etc, ask yourself this question..

• What is this design meant to achieve?

• Who us this design meant for?

• How long will this design be needed?

You see, Communication is one of the BASIC NEEDS of every human being. That's why the Success or Failure of anything can be traced to lack of Communication or Faulty Communication. No movement is possible without communication. Money can't move without communication. Love ma no dey possible without communication.

Now, here's the catch:

The world has become a digital global village. And this global village is highly visually driven(normally, people can only believe more of what they see). That means, no matter how good what you have to offer is, if people don't PERCEIVE it to be good, they WON'T believe you.

Ever seen someone whose pictures online are so fine and classy. And you believe they are beauty queens till the day you meet them offline & they weren't exactly what you've been seeing online?

Like: 'What I ordered Vs What I got' kinda thing.

Humans are emotional beings

As a designer, focus more on creating designs that trigger people's emotions to take actions. Might be to buy, click a link, subscribe to a channel, register for a class etc. If your designs does not make people take some desired action, then it's not a good design at all

No serious impact can be made promoting your brand online without good graphic designs. That's why the most watched or engaged post are those who grab attention more.

Graphic design isn't just about making things look pretty; it's also about understanding how humans perceive and react to visuals and messages. A good graphic designer knows how to use this knowledge to make their work effective and persuasive.