Negative Avoidance

There is very powerful and effective content and copywriting technique for crafting attractive headlines to grab the attention of any targeted audience. It's just a two-word concept, but this concept is arguably the most used in the business of selling with words.

It's known as Negative Avoidance.

Two ways grab people's attention on social platforms and the online space in general.

1. Contribute to their pleasure

2. Take away their pain

So what does negative avoidance mean? - and why is it so effective?

Negative avoidance highlights the pain and then a possible solution that brings pleasure, all in one go.

So that just by reading the one-line headline of the piece of content, the audience already has a perception of the solution that will be gotten from taking the time to read further, and then...boom, they actually are tempted to read further.

For example, instead of:

7 Mistakes to Avoid on WhatsApp

Use:

7 Mistakes Costing you Money on WhatsApp.

Here's what happens.

In a bid to avoid the negative effect (pain) of losing money on WhatsApp, and as well start gaining money (pleasure) after identifying these mistakes.

A lot of persons are more likely to take action towards the second one which has a reverse advantage, than the first which just states the problem.

An offer is more than a product or service

When you sell, you solve a problem. You do not beg a sick man before he buys his medications, do you?

So stop positioning yourself as a beggar rather as a solution provider.

Yes, you. "Buy from me make I chop" may look funny but that's not selling.

You're not the only WhatsApp vendor. You're not the only affiliate marketer. You're not the only freelancer. One thing that can make you and what you have unique and really move the money is your offer.

No, your offer is not the product you sell.

An offer is all the customer/client gets, and what they need to do to get it. Yes, everything.

There is the good stuff - the features, the benefits - of your products and services.

And the negative aspect that they get is fear, risk, work, getting out of their comfort zone, effort, and so on.

You just have to recognize that your offer is more than just your product and price.

Handling objection with an objection

The best way to handle an objection is to get an objection.

Example: I do not have money to register...

Answer: That's why you should register so that you won't be stranded again.

Objection: will it work for me?

Answer: that's why you should do it so that you can know if it will work for you or not.

Objection: I need to talk to my husband about this.

Answer: the more reason you should do it now is so that your husband won't have to worry about the bills.

Objection: I don't have time.

Answer: that's why you should do it so that you can create more time for yourself.

Objection: Nobody will help me.

Answer: that's why you should do it so that you won't have to depend on someone to live again.

What else? Objection overruled.