8 Free Online Analytics Tools for Small Businesses

Analytical tools are essential for small businesses looking to grow their business online. These free tools will help you analyze your site traffic, track conversions, optimize your content, and much more.

There's a lot to consider when it comes to online analytics. You need to know how your site is performing against competitors, what types of content are performing well and poorly, and where your traffic is coming from—all without spending a fortune on software.

Analytics tools are very important in a digital marketing strategy as they provide data you can use to assess and fine-tune your website. They are also crucial to understanding how and why people are visiting your site. You can use the information gleaned from analytics tools to make improvements to your site, promote products and services, improve search engine rankings and develop new content on your website. With that said, the type of analysis you need most will depend on what you hope to achieve for your business or client.

In this article, we're going to discuss 5 different types of analytic software that are currently available. We'll go over the pros and cons of each one so it's easier for you to decide which analytics software would be best for your needs.

1. Google Analytics

Google Analytics is one of the most popular analytics tools available today. It provides detailed data on how visitors interact with your site- how people find your site, how much traffic you receive, what they do once they arrive, what pages people visit, how often they return, and where they go after leaving your website - allowing you to make informed decisions about your web design and content strategy. There's not much we can really say about this, however, it helps us understand our audience better.

2. Mixpanel

Mixpanel is a great tool for tracking user engagement and understanding your users' behavior. It allows you to view trends over time and get real-time updates on your visitors and their activity on your site. It offers a nice visual interface that makes data easier to interpret.

3. KissMetrics

Kissmetrics is one of the most popular analytics platforms available today. It is similar to Mixpanel. It lets you know what content your visitors are interested in. It offers a complete suite of features, including conversion tracking, heat maps, and social media monitoring.

4. Hotjar

HotJar is a unique tool that provides insights regarding consumer engagement with brands, offers, products, and services on social networks. You can use Hotjar to find out where users drop off, what pages they spend the most time on, and even what links they click on. This helps you understand what your customers want and need, so you can improve your product and services.

5. CrazyEgg

Crazy Egg is a fun marketing tool that lets businesses know what visitors are doing on their site. Crazy Egg uses simple segmentation to build custom audiences and then tells you everything about those people—what they’re interested in, what they do once they get to your website, and even what they do before they get there.

6. Clicky

Clicky helps you understand what content works best for your audience. You can use these data-driven insights to create more relevant, shareable content and improve conversions and revenue across your entire business.

7. SEMRush

SEMRush is a powerful digital market research suite designed to give marketers instant access to traffic, competitors, and keywords. SEM Rush features keyword analysis, competitive intelligence, global search trends, popular sites, top content analysis, and much more!

Closing Thought

Analytics tools are great for businesses who want to evaluate the success of their existing campaign(s) or want to keep track of performance metrics over time. You can invest in a high-quality analytics platform, but there are also free analytics tools that are great for beginners. Each of these online analytics tools has robust features that can help you gain a deeper understanding of your audience so you can provide them with a better experience.

Five analytical tools are offered in this article and each of them has its ups and downs. They all offer some great value, so it ultimately comes down to your own preference. Don't be afraid to experiment with these tools to see what features you like the most and which fit your needs best. Whichever analytics tools you end up using, keep an eye on your numbers. By comparing performance over time, you can learn so much about your business, and how best to serve your customers. Your choice of tool doesn't "make or break" your business; knowing what's going on does.