5 Automation Tools to Boost Your Content Marketing
Is it really possible to automate some of the repetitive tasks that take up so much time and energy? Well, yes! There are several tools out there that allow you to automate various processes (like social media marketing) without having to do them manually.
The growth of automation across industries has led to the emergence of numerous tools that have become indispensable in our daily lives. The rise of AI has also played a pivotal role in creating the demand for these tools.
As consumers seek new ways to streamline their workflow, they’re starting to adopt smart assistants such as Alexa/Google Home and Siri, among other platforms, to fulfill their needs. As marketers, building and maintaining a successful presence on these platforms requires a combination of creativity and data analysis.
What does it mean to automate something?
Content automation refers to the practice of creating automated processes that allow you to create, distribute, publish and measure content on social media platforms.
Automation allows us to generate consistent, high quality content every time. There are hundreds of ways to go about automating content creation, distribution, publishing, and measuring success. For example, you can build your social media audience, upload and schedule posts using third-party tools, and automate scheduling across multiple channels.
Content Marketing Automation Tools - How They Work?
Content automation tools allow firms to perform certain repetitive tasks such as data entry, emailing, and marketing campaigns.
Content automation tools aren’t new, but they've never been as powerful as they are today. They give us unprecedented visibility into our audience and allow us to deliver relevant, timely content at scale.
Content automation is already widely used by businesses and it is becoming increasingly popular for efficiently performing the following tasks:
There are several types of content automation tools available, some paid and some free. The best ones offer features that let you create great content fast, save time, and generate massive profits from your efforts.
Here are five effective content automation tools to choose from:
1. Automated bulk emails - MailChimp
MailChimp is a marketing automation platform that helps businesses automate their entire emailing campaign while saving them time and money. If you have ever tried to create a newsletter manually, then you know how much work goes into it. But with MailChimp, you don’t need to do any of the hard work yourself. You just set up your list, add subscribers, and start sending out personalized emails.
2. AI-based proofreading - Grammarly
Grammarly is an online grammar checker and editor that checks your writing for mistakes including spelling, punctuation, and sentence structure. There are two types of accounts – a free version and a premium version. Both offer similar features, but the premium version offers additional tools like plagiarism detection and advanced research.
3. Automated curation of content ideas - Feedly
Feedly is an RSS reader that lets users follow blogs, news sites, and magazines that they want to read. Users can easily organize subscriptions based on categories and themes. When they find something interesting, they can share it instantly via Twitter, Facebook, Google+, or Pinterest.
4. Link Social Media Handles, Plan and Schedule Posts - CoSchedule
A tool to connect your Twitter, Instagram, Facebook, LinkedIn, Tumblr, and YouTube accounts together so you can automatically share content across all platforms. With its comprehensive feature set, CoSchedule enables businesses that utilize social media to manage multiple campaigns from one platform, increase sales conversions, and automate repetitive tasks. CoSchedule is also a scheduling tool that automatically creates a calendar of events for you. Once you enter your event details, CoSchedule will generate a schedule and save it in PDF format. All you have to do is send out invitations!
5. Content translation into other languages - Google Translate
Google Translate is a free online program that allows you to translate text between any two languages with just a click/tap of a button. Google translate allows for app integration, multi-language translation, and a website translation widget. Other free content translation tools are Reverso and DeepL.
Bonus Tool: Automated image and audio generation - Hotpot.ai
I found some awesome software called Hotpot.ai. In minutes you can create beautiful images of the objects you mention in the caption. Hotpot.ai is a free online tool that helps people create cool images automatically! Simply enter the image description in the text, choose a style (e.g. painting, anime, watercolor, pencil sketch, etc), choose image size, then click create.
