The art of being able to have and manage the ability to sell to many customers simultaneously, is to "Not dedicate sales to one person", and when we talk about marketing, we can not miss the opportunities and advantages that technology has implemented in the last year.
When we thought that the economy could succumb, many small and medium-sized businesses reinvented themselves to be able to overcome the chaos, uncertainty and fear. As the months have gone by, we have observed that we can self-finance our marketing processes and be sources of income without the need to promote ourselves through conventional media.
The global opening of online learning, has developed a self-sustainable marketing engine and has even been able to generate new sources of income, such as the different home delivery chains; every time we see a motorcyclist with his uniform and on his back his emblematic bag properly identified, we ask ourselves, what will he carry, what products can I buy from home, and intuitively, he takes us to our mobile device, to connect us with that chain of products and look for what we like or need: from a medicine to a delicious gourmet food or an article of clothing.
It has been shown that people do not buy loaded content, they buy "fast and sustainable transformations" and that the terms "Content and Transformation" go hand in hand; the time of making a long text explanation in our Facebook or Instagram accounts to sell has passed; now, the reference of a before and after is used when it comes to promoting our products: reinvent that hamburger you used to eat for one with better taste and presentation; give shine and elegance to the woman who wears sophisticated and delicate clothing; or simply incline you to do more sport with the use of technological devices that motivate you.
And you can hook your product using technology, without much effort as long as you have clear your value ladder to your products or services, bet the permanence in the market in the long term, also, take into account the preferences of your customers to your products and the successive improvements that may arise along the way. Additionally, we must take into account, give the right and credible value for the public, in order to create bonds of commercial synergy, allowing a real shopping experience, without neglecting recruitment strategies through a system of offers and contests that are currently gaining ground.
Once you have already managed to capture attention through transformation, you will gradually reach positioning levels, go viral through your networks, find collaborators and finally, you can invest in guidelines that will allow you to test the reception of future customers.
You must keep in mind that there are three types of market: the first is the one that is not informed or does not know that they have a need for something to buy. The second are passive buyers, those who analyze information intermittently but are not in a hurry to make a purchase decision. And the third, made up of those Active Buyers, who search quickly in order to find solutions, compare prices and make effective purchases; generally, they become loyal customers wherever they find that or those sites that meet their needs.
To be able to sell to many, it is necessary to know how to reach these markets, so let's put to work, strategies that can satisfy our customers in an effective and consolidated way.
Note: All Images are provided by: Unsplash
It's all part of the globalized world, experiences are transmitted quickly, and being able to make use of convenience comes at a price. Everything is changing, in my time the biggest distraction was going to the movies, now I don't have to leave the comfort of my home to enjoy a good movie. Until recently I used to spend 0.0001 $ and fill the gas tank of my car. Now I have to spend 30 $ for the same amount of gas. That forces me to go out less. All I have to do is dial a phone number and have what I need delivered to my house.
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