Its of no doubt that establishing a business,a company is not as easy as people think, it takes a lot from you, your time, money and thinking. Meanwhile to make the journey a little bit smooth and easier, creating a brand goes a long way.
The steps are;
Create a great Logo for your product; This is actually the first stage in creating a great brand for your product, its what entice the intended buyer, draw them close and maybe make them purchase your products. You can draft your design yourself or give it to a very outstanding graphic designer. Take time on this because even if your product name is not obvious from afar, they can predict right the name of the product.
Write down your brand message; This has to do with the purpose of the product you are putting out to the public. When people hear this, they literally know that kind of product they are purchasing, even without seeing it. Example of this is; "Nutirional drinks for Kings".
Integrate your Brand; This has to do more with improving your brand to the public, never compromise or give false information about your product to the public.
Create a voice for your product/company that reflects your brand; Your product content should be the same with what you are telling your customers that your product is actually.
Develop a Tagline for your product; this has to do with one of the information your company or product carries.example are; "lower prices you can trust always" "every bite, a promise kept"
Design a template and create a standard for your marketing materials; we all know marketing is the bedrock of every company or product, the more you market your product, the more you are likely to get more customers. Create your niche, the best location for your markets and how to best penetrate other markets for wider sales. Don't forget the 4ps of marketing (product,place,price, promotion) get your product, find a place to produce or office,determine your price,and promote your product by way of marketing.
Be true to your Brand; This is the most important thing in branding your product. Whatever it is you produce or service you render, be true to it and guard your life to it, that's why and one of those reasons majority of your customers are still cling and believe in you.
Be consistent on your brand; Like they say, consistent is key, its what's give a good edge of your product over other product. No consistent, no growth, you can't be doing off and on and expect a good sales or come across a good client. How would you feel if you go to buy a product and you are always skeptical if the person would be there or available to sell to you, of course you will rather take the money elsewhere.
The Three P's of Brand Plan;
A. Your Purpose; you need to ask yourself; what's the underlying purpose of your brand?. What are the brand values? What are the value propositions around that?
B. Your Potential; You need to ask yourself the aims you have for your brand?. Do you have the resources to achieve those aims or do you need to reassesses your aims
C. Your Promise; you need to ask yourself what is the promise you are making to the end user and how are you going to achieve it?. How will you make the brand purpose a reality, in light of the identified potential?
It feels good to understand a lot about Padma by discussing the importance of taking a brand step for your product.