Why you should not follow what celebrities say in the crypto space
It turns out that celebrities' endorsements are as susceptible to get-rich-quick schemes as the rest of us. But when a celebrity is trying to grow their social media fan base, it's much easier to promote sketchy businesses than it is for the everyday person. So while some may think they aren't being duped by celebrities, they are probably wrong. Here's what you need to know about celebrity endorsements in the crypto space.
Be wary of beginner's luck:
A lot of people who get lucky in the crypto space are beginners. This is not a coincidence: beginners are more likely to make mistakes, and they're also more likely than advanced users to be influenced by others—so if you see someone making millions on Twitter or YouTube without doing any research, understand that this person could be one of those "beginner's luck" people.
Beware of influencers who tell you about everything except risk management. They will focus on what has worked for them in the past, but won't talk about how their strategy could fail in the future (or how they'll protect themselves from failure). If a person tries to sell you something without explaining why it's safe (or even explaining how he or she knows it works) then run far away!
If it sounds too good to be true, it probably is
Every time a celebrity touches crypto and the price starts to climb, you'll find an army of people rushing to buy in at the top. This can happen for two reasons: people are trying to catch an upward trend or they want to make money off of those who will inevitably get burned by their investment. Either way, there are always going to be people trying to take advantage of others—and this is a big reason why we say not to follow what celebrities say in the crypto space!
Many coin markets are pumped by insiders
In the crypto market, it’s not uncommon for insiders to have access to information that you and I don’t. As a result, they have an edge over us in terms of predicting when an asset will rise or fall in value. While this isn’t illegal per se, as many insiders are simply sharing what they know with their friends and family members via social media or other channels, it still presents problems for the average investor who isn’t privy to these insider tips.
Here's how it works: Let's say one day you come across a tweet from a celebrity recommending a certain coin (like Bitcoin). You decide to follow suit and buy some tokens based on their recommendation—but then within minutes after making your investment decision, your chosen coin suddenly rises by 20% thanks in part to insider trading! And while there may be nothing wrong with this scenario from an ethical standpoint (i.e., everyone has been upfront about their role), it does put those who followed their lead at an unfair advantage compared with those who didn't invest because they didn't see any tweets about it beforehand or saw them too late due to delays caused by social media platforms' algorithms failing users during periods of high traffic volume
Beware of celebrity endorsements
Celebrity endorsements are a dime a dozen when it comes to the crypto space. They're everywhere, so much so that it can be hard to avoid them. But should you follow what they say?
Here's my advice: don't. Celebrities are not experts and as such, they are not reliable sources of information on cryptocurrencies or any other financial topic for that matter (and certainly not one as complex and volatile as cryptocurrencies). Celebrities' main purpose is self-promotion—they're only out for themselves. As such, their endorsements may be less than genuine or even downright dishonest! A celebrity's opinion on something like cryptocurrency will always be biased because he has his reasons for promoting it; what if those reasons aren't in your best interest?
Celebrities aren't trustworthy either—they've been known to lie about their investments before just because it makes good press. When you buy into an investment based on a celebrity endorsement (or any kind of recommendation), you run the risk of losing all your funds if your investment turns out poorly — or worse yet: if someone else loses all of theirs thanks to yours!
Don't invest money you can't afford to lose
Why should you not follow what celebrities say in the crypto space?
Because they are investing other people's money and they have no skin in the game. They know that if they lose their investment, it is someone else's problem. The worst thing you can do is invest money that you need to pay bills because if the market drops and your portfolio drops significantly, then it’s going to be hard to pay your rent or mortgage when due.
Another reason why you shouldn’t follow what celebrities say in the crypto space: If a celebrity invests large sums of money into cryptocurrencies and loses all of their investments, then maybe it would be best for them not to tell anyone about how much money they lost because there could be a backlash from investment firms around the world who lost millions due to this celebrity's bad advice.
Follow your research, but even then know you are gambling
Even if you are confident about your investment thesis, and even if you have done your research, investing in crypto is still a risky game.
You can't predict the future, so there's always going to be risk involved. No matter what someone else says or does, there are no guarantees that it will work out for them or you. This is especially true when something like cryptocurrency comes into play—there just aren't any historical data points yet! But make no mistake: investing in crypto is not a sure thing by any means—it's all about taking calculated risks (and then hoping they pay off).
Conclusion
As more celebrities begin to get involved in the crypto space, we should be wary of the fact that they are simply following trends just like everyone else. They might not have an intimate understanding of this new technology, but it doesn't mean you shouldn't be interested either!
Takeaway: While celebrity endorsements may seem useful at first glance, there are many reasons why we should be skeptical when it comes to trusting them as authorities on cryptocurrencies. Celebrities can attract interest from people who might not otherwise care about this topic by making statements like "I just bought into X token" or "I'm going to start trading soon," but these types of claims often turn out false or misleading. It's best if we all take a step back and remember that celebrities are human beings too - they're influenced by their interests just like everyone else (and sometimes those interests line up perfectly with what a company is trying to sell!). Keep these things in mind before jumping headfirst into investing in someone's word alone.
Lead image source.
More often than not celebrities doesn't know what the project is all about, they just care about the possible earnings that they will get from promoting it. I myself find it sketchy if a celebrity endorses certain crypto rather than people with credible knowledge do such.