Today I posted a short post on something I found out about this platform in a SEO analysis I was making.
People showed interest in learning more and I spent some more time crunching variables to give you today's post.
Today I'm going to share the SEO Report I made with you guys, my audience, so we can collectively analyze it and, maybe, discuss it down in the comments section.
If this sounds like an interesting exercise, then read below.
Overall Look: Here's the Rundown
So, first of all, the program I'm using is in Portuguese, so I'm going to tell you what these numbers mean:
57 is Read Cash's Authority Score.
27.3 K is the Organic Traffic per month.
24.27 is the number of different Keywords the site rank for.
183.3K is the number of external links pointing at the site's domain.
The variable that appears empty with a button is the Google Adwords expense, which wasn't detected so probably there's no paid ad campaign running.
Now, let's analyze these variables we just approached:
Authority Score: Authority is measured 0-100. The authority for this website is average. It's positive but it isn't fairly credible yet, so needs improvement.
Organic Traffic: Organic Traffic has been going up. Last month it was 17K and now it is at 27.3K - so the platform is growing!
Keywords Indexed: These reflect the number of keywords the site is competing in. It doesn't tell us much, just that the site is definitely not sandboxed (a Google Penalty)
External Links: Roughly speaking, the more the merrier, unless the links are spam. This backlink profile needs to be analyzed to determine quality.
Now, let's dig deeper into the report...
Analyzing Traffic: Digging Deeper
So, the first column tells us where does the traffic comes from.
As you can see, in this platform:
65% of the Traffic is from the Philipines
8% of the Traffic is from Vietnam
7.9% from the US
The rest, from my experience, is negligible.
Usually, we should only strategize and cater to slices bigger than 5% as far as optimization is concerned. Slices smaller than 5% represent populations who have international interests and aren't representative of their country.
On the graph, we can see the traffic to the platform since it launched.
We can see it is just hitting its ATH again, after having plummeted like crazy for some reason I'm unaware since I wasn't here yet.
Let's hope this trend continues.
Something to note:
Something to note is that while I am overlapping the Google Updates to the traffic line, I can see that there was a Google Algorithm Update at the same time the traffic dropped.
See that big "G" on the graph? That's because Google updated its algorithm, and maybe the platform was penalized due to bad practices, spam content, bad linking profiles, or something like that.
Competitors of the Platform:
If we are to look at our competition, there are a few sites that compete with us on a wide number of pages, numbering from a few hundred pages to 8000 in some cases.
The other details here don't matter for this report, the thing that matters is that these are the TOP 5 competitors of the platform in terms of competing for the same keywords.
I was already expecting to see Publish0x here, but I was surprised to learn of some of the others.
Also, this confirms that we are not yet competing with the right websites, as we shouldn't be - in my opinion - competing with Philippine Tales.
However, it makes sense that we are - we are extremely dependant of Filipino Traffic.
Examining the Link Profile, I also saw that while it isn't the most authoritative of profiles, it doesn't ring any alarm either.
I'm sure the webmaster knows of all of this, but I also know most of you didn't think about these things and since you wanted me to share some more of what I was doing this afternoon...
...here it is!
A Grave Problem: We Rank High with Trash
We are very dependant on Filippino traffic, so the highest traffic article for the site is the one I published on my short post this afternoon.
HOWEVER!
I decided to check what is the highest visited article for INTERNATIONAL traffic.
That is, excluding traffic that comes from the Filippino Google, what article is the highest read.
Shocking - It's this one: https://read.cash/@Cyberhack/latest-fake-bank-alert-tool-flash-funds-tool-2020-a65fe489
As you can see, this article is just KEYWORD STUFFING.
The "writer" stuffed keywords to rank on Google by spamming... it's illegal stuff as it seems it is for scamming and fraud and it even gets OVER $30 in Rusty tips.
This is something we simply can't have. Maybe the webmasters are understaffed, but still, the top post should never be this for international traffic.
Is this the message we want to send?
Hope I don't get in trouble for pointing this out, but these things need to be watched.
What are your thoughts on this?
Leave me a comment down below and I'll reply as soon as I can.
Cheers!
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Thanks for sharing your thoughts