Five quick tips for small operators or retail stores

1. Do things national companies can't

   • Be flexible with policies, take social media risks, and be personal and relatable.

2. Know customers on a first-name basis

   • Text them personally when there is a sale. Connect with them individually on social media.

3. Leverage social media in a very human way

   • Promote a local charity or sports team. Spotlight a specific customer when he/she is celebrating something.

4. Be relevant at a time of crisis

   • When tragedy strikes your community, reach out and help.

5. Don't forget the small stuff

   • Offer clean bathrooms that women and children can feel safe in.

Good morning... ;)