According to research led by Yale psychologist Margaret Clark, most people act like givers in close
relationships. In marriages and friendships, we contribute whenever we can without keeping score.
But in the workplace, give and take becomes more complicated. Professionally, few of us act
purely like givers or takers, adopting a third style instead. We become matchers, striving to preserve
an equal balance of giving and getting. Matchers operate on the principle of fairness: when they help
others, they protect themselves by seeking reciprocity. If you’re a matcher, you believe in tit for tat,
and your relationships are governed by even exchanges of favors.
Giving, taking, and matching are three fundamental styles of social interaction, but the lines
between them aren’t hard and fast. You might find that you shift from one reciprocity style to another
as you travel across different work roles and relationships.* It wouldn’t be surprising if you act like a
taker when negotiating your salary, a giver when mentoring someone with less experience than you,
and a matcher when sharing expertise with a colleague. But evidence shows that at work, the vast
majority of people develop a primary reciprocity style, which captures how they approach most of
the people most of the time. And this primary style can play as much of a role in our success as hard
work, talent, and luck.
In fact, the patterns of success based on reciprocity styles are remarkably clear. If I asked you to
guess who’s the most likely to end up at the bottom of the success ladder, what would you say—
takers, givers, or matchers?
Professionally, all three reciprocity styles have their own benefits and drawbacks. But there’s one
style that proves more costly than the other two. Based on David Hornik’s story, you might predict
that givers achieve the worst results—and you’d be right. Research demonstrates that givers sink to
the bottom of the success ladder. Across a wide range of important occupations, givers are at a
disadvantage: they make others better off but sacrifice their own success in the process.
In the world of engineering, the least productive and effective engineers are givers. In one study,
when more than 160 professional engineers in California rated one another on help given and
received, the least successful engineers were those who gave more than they received. These givers
had the worst objective scores in their firm for the number of tasks, technical reports, and drawings
completed—not to mention errors made, deadlines missed, and money wasted. Going out of their way
to help others prevented them from getting their own work done.
The same pattern emerges in medical school. In a study of more than six hundred medical students
in Belgium, the students with the lowest grades had unusually high scores on giver statements like “I
love to help others” and “I anticipate the needs of others.” The givers went out of their way to help
their peers study, sharing what they already knew at the expense of filling gaps in their own
knowledge, and it gave their peers a leg up at test time. Salespeople are no different. In a study I led
of salespeople in North Carolina, compared with takers and matchers, givers brought in two and a
half times less annual sales revenue. They were so concerned about what was best for their customers
that they weren’t willing to sell aggressively.
Across occupations, it appears that givers are just too caring, too trusting, and too willing to
sacrifice their own interests for the benefit of others. There’s even evidence that compared with
takers, on average, givers earn 14 percent less money, have twice the risk of becoming victims of
crimes, and are judged as 22 percent less powerful and dominant.
So if givers are most likely to land at the bottom of the success ladder, who’s at the top—takers or
matchers
According to research led by Yale psychologist Margaret Clark, most people act like givers in close relationships. In marriages and friendships, we contribute whenever we can without keeping score. But in the workplace, give and take becomes more complicated. Professionally, few of us act purely like givers or takers, adopting a third style instead. We become matchers, striving to preserve an equal balance of giving and getting. Matchers operate on the principle of fairness: when they help others, they protect themselves by seeking reciprocity. If you’re a matcher, you believe in tit for tat, and your relationships are governed by even exchanges of favors. Giving, taking, and matching are three fundamental styles of social interaction, but the lines between them aren’t hard and fast. You might find that you shift from one reciprocity style to another as you travel across different work roles and relationships.* It wouldn’t be surprising if you act like a taker when negotiating your salary, a giver when mentoring someone with less experience than you, and a matcher when sharing expertise with a colleague. But evidence shows that at work, the vast majority of people develop a primary reciprocity style, which captures how they approach most of the people most of the time. And this primary style can play as much of a role in our success as hard work, talent, and luck. In fact, the patterns of success based on reciprocity styles are remarkably clear. If I asked you to guess who’s the most likely to end up at the bottom of the success ladder, what would you say— takers, givers, or matchers? Professionally, all three reciprocity styles have their own benefits and drawbacks. But there’s one style that proves more costly than the other two. Based on David Hornik’s story, you might predict that givers achieve the worst results—and you’d be right. Research demonstrates that givers sink to the bottom of the success ladder. Across a wide range of important occupations, givers are at a disadvantage: they make others better off but sacrifice their own success in the process. In the world of engineering, the least productive and effective engineers are givers. In one study, when more than 160 professional engineers in California rated one another on help given and received, the least successful engineers were those who gave more than they received. These givers had the worst objective scores in their firm for the number of tasks, technical reports, and drawings completed—not to mention errors made, deadlines missed, and money wasted. Going out of their way to help others prevented them from getting their own work done. The same pattern emerges in medical school. In a study of more than six hundred medical students in Belgium, the students with the lowest grades had unusually high scores on giver statements like “I love to help others” and “I anticipate the needs of others.” The givers went out of their way to help their peers study, sharing what they already knew at the expense of filling gaps in their own knowledge, and it gave their peers a leg up at test time. Salespeople are no different. In a study I led of salespeople in North Carolina, compared with takers and matchers, givers brought in two and a half times less annual sales revenue. They were so concerned about what was best for their customers that they weren’t willing to sell aggressively. Across occupations, it appears that givers are just too caring, too trusting, and too willing to sacrifice their own interests for the benefit of others. There’s even evidence that compared with takers, on average, givers earn 14 percent less money, have twice the risk of becoming victims of crimes, and are judged as 22 percent less powerful and dominant. So if givers are most likely to land at the bottom of the success ladder, who’s at the top—takers or matchers