Perhaps the best feature that distinguishes human beings from other living things is the feeling of curiosity. Because curiosity allows us to open ourselves to new information and improve ourselves.
However, it is of great importance which subjects we wonder. The quality of our curiosity determines our level of consciousness. Because whatever we pay the most attention to, that level of consciousness is limited. However, we are beings with infinite consciousness potential.
The biggest difference between the person who is curious about his neighbor's new car and the person who is curious about the reason for existence is the difference in consciousness. Both will receive new information. However, it is mostly the quality of acquired knowledge that determines the quality of consciousness. The quality of the information acquired is directly proportional to the level of development.
In any case, the knowledge acquired affects the development of human beings. Knowledge helps raise consciousness. However, the source of information is consciousness.
As human beings developed, they realized the importance of information. As technology and the internet developed, the importance of information was understood. If you know enough about something, you can define it, shape it or change it.
The information collected about us in the advertising industry is based on displaying personal advertisements for our interests, likes and needs. Maybe there is more.
I do not want to go too far into this aspect of the work. Atomic energy provider can be used in chemotherapy or bomb making. Although the atom is part of nature, using it for good or evil is a choice. And every choice has consequences.
As I said at the beginning, the source of information is consciousness. The height of consciousness positively affects the quality of the acquired knowledge and how it will be used. Love is the only way to reach higher consciousness. This is a choice, and every choice has consequences.
I am curious like a squirrel. I am constantly researching something and I am always eager for new knowledge.