Sustainable next-level merchant onboarding

2 156
Avatar for tula_s
Written by
2 years ago (Last updated: 1 year ago)
Topics: Bitcoin Cash

Going around the town asking small random merchants to install BCH PoS app is the correct bootstrapping strategy, but without leveling it up, it becomes unsustainable. (see e.g. https://read.cash/@BCHouseVE/my-experience-in-adopting-venezuela-in-the-year-2021-c3f01650#about-the-problems)
How to overcome these problems?

  1. stablecoins - Unfortunately BCH currently lacks any workable stability solutions, hopefully that changes soon thanks to AnyHedge and native tokens.

  2. integrations - Don't target small physical shops. Target e-shops, utility companies and companies making traditional PoS systems and payment gateways. (for an example of this approach see https://gocrypto.com/en/merchants/supported-cashier-systems/)

  3. organizations - Don't do this alone. Get hired by an existing company (GoCrypto, ...) or join existing teams (https://read.cash/@tula_s/bitcoin-cash-meta-25d6f35e#pr-marketing-onboarding)

  4. whales - If you onboard a random corner shop, there is a very low chance that a bch whale lives nearby and wants to spend there regularly. Get in touch with the crypto whales in your town and ask them where they would like to spend.

    • Thanks to focusing on stablecoins you are not limited to bch whales, because it is easy for any crypto whale to convert to a stablecoin.

    • These local whales are also far more likely to finance your efforts.

    • Merchants are also far more likely to be interested if you say you represent people who want to spend there.

8
$ 28.54
$ 27.73 from @TheRandomRewarder
$ 0.50 from @Pantera
$ 0.15 from @Omar
+ 2
Avatar for tula_s
Written by
2 years ago (Last updated: 1 year ago)
Topics: Bitcoin Cash

Comments

stablecoins - Currently FlexUSD on the smartBCH network is the only workable volatility solution.

There is also flexUSD as an SLP token. It is also a good option. Bitcoin.com Wallet supports flexUSD SLP.

$ 0.00
2 years ago

the SLP support in that wallet has bugs. cannot recommend right now.

$ 0.00
2 years ago