Sustainable next-level merchant onboarding

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Written by
2 years ago (Last updated: 3 months ago)
Topics: Bitcoin Cash

Going around the town asking small random merchants to install BCH PoS app is the correct bootstrapping strategy, but without leveling it up, it becomes unsustainable. (see e.g.
- https://read.cash/@BCHouseVE/my-experience-in-adopting-venezuela-in-the-year-2021-c3f01650#about-the-problems
- https://twitter.com/GeorgeGammon/status/1786889051771216249)


How to overcome these problems?

  1. stablecoins - Unfortunately BCH currently lacks any workable stability solutions, hopefully that changes soon thanks to native tokens (ttps://www.moria.money/).

  2. integrations - Don't target small physical shops. Target e-shops, utility companies and companies making traditional PoS systems and payment gateways. (for an example of this approach see https://gocrypto.com/en/merchants/supported-cashier-systems/)

  3. organizations - Don't do this alone. Get hired by an existing company (GoCrypto, ...) or join existing teams (https://read.cash/@tula_s/bitcoin-cash-meta-25d6f35e#pr-marketing-onboarding). If you feel you are alone in your area, use this strategy https://twentyone.world/ to bootstrap.

Dont ignore the other side of the equation - the inflows problem:

  1. whales / crypto natives - If you onboard a random corner shop, there is a very low chance that a bch whale lives nearby and wants to spend there regularly. Get in touch with the crypto whales in your town and ask them where they would like to spend.

    • Thanks to focusing on stablecoins you are not limited to bch whales, because it is easy for any crypto whale to convert to a stablecoin.

    • These local whales are also far more likely to finance your efforts.

    • Merchants are also far more likely to be interested if you say you represent people who want to spend there.

  2. payroll service providers

  3. remittance service providers

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Avatar for tula_s
Written by
2 years ago (Last updated: 3 months ago)
Topics: Bitcoin Cash

Comments

stablecoins - Currently FlexUSD on the smartBCH network is the only workable volatility solution.

There is also flexUSD as an SLP token. It is also a good option. Bitcoin.com Wallet supports flexUSD SLP.

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2 years ago

the SLP support in that wallet has bugs. cannot recommend right now.

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2 years ago