The New York Times removing all 3rd-Party Advertising Data

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Avatar for t0ny420
4 years ago

A new report suggests The New York Times will no longer use 3rd-party data to target ads come 2021, and is building out a proprietary first-party data platform.

From the report: Third-party data, which is collected from consumers on other websites, is being phased out of the ad ecosystem because it's not considered privacy-friendly. This has forced several big publications to rely on their own first-party data, or data that they collect directly from their users. Beginning in July, The Times will begin to offer clients 45 new proprietary first-party audience segments to target ads. Those segments are broken up into 6 categories: age (age ranges, generation), income (HHI, investable assets, etc.), business (level, industry, retirement, etc.), demo (gender, education, marital status, etc.) and interest (fashion, etc.) By the second half of the year, The Times plans to introduce at least 30 more interest segments.

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Comments

That is a big step but is it guanine or just a way to cancel the old contracts ?? I never trust the news agencies.. we will see what may come next .

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4 years ago

Uuuggggghhh ads can be so so so annoying, just trying to click on something and ads pops up.

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4 years ago

This is a good step towards ensuring better data privacy and collection practices. It is good if other organizations can emulate the New York Times.

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4 years ago