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"Gucci" from a bag shop in Florence to a world fashion brand
The Gucci fashion company was founded a century ago by the Italian businessman and fashion designer Gucci Gucci from Florence. The company is designed as a leather manufacturing company.
Gucci got the inspiration to open a company of this type in London, while working in the luxury hotel "Savoy". Seeing the refined elegance of the English aristocracy, he set himself the goal of transferring it to Italy as well.
Over the next few years, Gucci survived, expanded, and focused mostly on the production of bags, suitcases, gloves, shoes, belts, and leather goods. In 1938, Gucci expanded and opened its first store in Rome.
Guccio himself designed many important products of the company. A large part of Gucci's customers were local aristocrats who were engaged in horse riding, and their demand led Gucci to develop a unique equestrian product line.
With the opening of stores in Milan and New York, the company "Gucci" begins to build its place in the luxury world of fashion.
Gucci Gucci died in 1953, and his sons Aldo, Vasco, Hugo and Rodolfo took over the business. Aldo contributed the most to the company's survival.
Gucci has become synonymous with elegance and sophistication in the jet set. For the first time, he is also working on a personal order for Grace Kelly, Princess of Monaco, creating a silk scarf with a floral print.
Almost every celebrity wore a piece of the "Gucci" label at least once. Among them are Jackie Onassis, Sophia Loren, Rock Hudson, Wallis Simpson, Duchess of Windsor, Sidney Poitiers, Audrey Hepburn, Elizabeth Taylor, Jack Nicholson, Madonna, ....
Some of the fashion accessories of this fashion company, such as shoes, ties, handbags with bamboo handles, enter the history of fashion as some of the key elements of good style.
The first perfume was launched in the mid-seventies, under the name No.1.
In 1998, the Gucci fashion house found itself in the Guinness Book of Records with "Genius Jeans", the most expensive pair of jeans in the world.
The material of these jeans was torn and covered with African pearls, and they cost $ 3,134 in Milan.