Move-to-earn apps that reward users in crypto put a new twist on an old concept. Researchers have long been interested in whether financial incentives for physical activity are effective, since just 23% of American adults do the federally recommended amount of aerobic and muscle-strengthening physical activity each week. “We have strong evidence they work,” says Katherine Milkman, a professor at the Wharton School of the University of Pennsylvania who specializes in behavioral economics and behavior change.
Move-to-earn apps that reward users in crypto put a new twist on an old concept. Researchers have long been interested in whether financial incentives for physical activity are effective, since just 23% of American adults do the federally recommended amount of aerobic and muscle-strengthening physical activity each week. “We have strong evidence they work,” says Katherine Milkman, a professor at the Wharton School of the University of Pennsylvania who specializes in behavioral economics and behavior change.