The great transnational footwear company Nike finishes offering a huge step in the metaverse.
On Friday, NFT collectibles and fashion startup RTFKT announced on Twitter that the company was acquired by Nike. Terms of the consensus were not disclosed.
The purchase seems to be a perfect fit. One of RTFKT's flagship products is an NFT / physical shoe hybrid collectible inspired by the legendary CryptoPunks NFT compilation, and the scheme attracted headlines in March once a digital footwear stake with prolific non-expendable token artist FEWOCiOUS sold $ 3.1 million in metaverse kicks.
Nike, as both, was exploring blockchain technology as early as 2019, going so far as to patent tokenized shoes.
Leer más:Adidas entra en el Metaverso
"Esta compra es otro paso que acelera la transformación digital de Nike y nos permite servir a atletas y creadores en la intersección de deportes, creatividad, juegos y cultura", escribió el CEO de Nike, John Donahoe, en una publicación de Blog. "Estamos adquiriendo un equipo de creadores bastante talentoso con una marca auténtica y conectada. Nuestro proyecto es invertir en la marca RTFKT, servir y hacer crecer su asociación creativa e innovadora, y ampliar la huella digital y las habilidades de Nike".
Metaverse fashion is also a sector in immediate expansion. An adversarial NFT streetwear plan, Cryptokickers, signed a first digital shoe deal with former National Basketball Society star Wilson Chandler in April.
Read more about how NFTs continue to reshape sports, culture, media and entertainment in the CoinDesk Culture Week series.
The great transnational footwear company Nike finishes offering a huge step in the metaverse.
On Friday, NFT collectibles and fashion startup RTFKT announced on Twitter that the company was acquired by Nike. Terms of the consensus were not disclosed.
The purchase seems to be a perfect fit. One of RTFKT's flagship products is an NFT / physical shoe hybrid collectible inspired by the legendary CryptoPunks NFT compilation, and the scheme attracted headlines in March once a digital footwear stake with prolific non-expendable token artist FEWOCiOUS sold $ 3.1 million in metaverse kicks.
Nike, as both, was exploring blockchain technology as early as 2019, going so far as to patent tokenized shoes.
"Esta compra es otro paso que acelera la transformación digital de Nike y nos permite servir a atletas y creadores en la intersección de deportes, creatividad, juegos y cultura", escribió el CEO de Nike, John Donahoe, en una publicación de Blog. "Estamos adquiriendo un equipo de creadores muy talentoso con una marca auténtica y conectada. Nuestro proyecto es invertir en la marca RTFKT, servir y hacer crecer su asociación creativa e innovadora, y expandir la huella digital y las habilidades de Nike".
Metaverse fashion is also a sector in instantaneous expansion. A rival NFT streetwear scheme, Cryptokickers, signed a first digital shoe deal with former National Basketball Society star Wilson Chandler in April.
Excellent post. The big brands are all gonna hop onto the NFT space. They all aren FOMO mode