Have you ever created a piece of content, only to realize it would work better as something else?
It happens to the best of us. But don't let it stop you from reusing your hard work.
We've all been there—you spend a lot of time crafting a perfect blog post, and then someone says: "That would make an amazing newsletter." Or: "I'd rather read that as an e-book." Or: "I'd love a short version of this for Instagram."
And then you're stuck with two options: throw away the hard work you've put into something that doesn't really fit the needs of your audience, or keep writing until you can make it work. Neither option is acceptable!
Instead, I recommend repurposing your content. Repurposing is the process of taking existing content and turning it into something different (usually shorter) with minimal effort on your part. When done right, repurposed content can help you reach new audiences without having to start from scratch or do any additional research or writing. It's also a great way to recycle old content so that it's not just taking up space on your hard drive—it's actually getting used!
Repurposing your content is a great way to make sure that your message gets out there as many times as possible. I am not talking about just copying and pasting the same thing over and over again—that's just lazy! Instead, I want you to find different ways to say the same thing.
Repurposing your content is a great way to get more mileage out of your content, and it can be done in a variety of ways. One way is to create an infographic or visual representation of the information you've already shared. Infographics are great because they tend to be shared more often than other types of content, and they can be used in places like social media where space is limited.
Another great way to repurpose your content is by creating a video version of it. Videos are another type of content that tends to be shared more often than other types. This can be especially helpful if what you're sharing is in some way related to a current event or news story, since people will be looking for all kinds of information about those topics online.
Ultimately, your goal should be to find ways to convert this content into something that is more applicable to your readers. Consider what they're looking for and how they might use it and then integrate that information into whatever you end up creating. Doing this will give you a leg up on the competition and help you build a stronger relationship with your readers.
In Conclusion
Your content is your brand. You need to give it the love and attention it deserves.
The world of social media is a wild ride, and it's hard to keep up with all the changes that happen every day. But if you want your content to be seen, you have to be willing to adapt and change.
One of the easiest ways to do this is to repurpose your content by finding new uses for it and giving it new life. You're probably sitting on a treasure trove of information that can be repurposed into new pieces to help build your brand and increase engagement.
What's more, we're all guilty of writing something that we think was amazing at the time—only to realize later that it wasn't quite as good as we thought! If you have any of those "works in progress" hanging around on your hard drive, consider repurposing them into something that will actually live up to its potential.
