KuCoin Restructures, Unveils New Identity and Purpose

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4 years ago

KuCoin team is progressing and also rising rapidly with both the growth of KuCoin ecosystem and so many ongoing operations. They are looking into the best team structure to help KuCoin's long-term growth. Following the release of recent announcements and discussions, KuCoin announced that they will change the structure of the organization and create the KuCoin Group, which includes KuCoin Global, KuCloud, KuChain and KCS Ecosystem.

Based on Michael's emphasis on blockchain technology, he will be the KuCoin Group's chairman, handling KuCoin's overall strategy, paying closer attention to exploring the limits of their technology and how to align the group's businesses with the KCS ecosystem. KuCoin's co-founder and former COO, Johnny Lyu, will serve as the new CEO of KuCoin Global. He will be primarily responsible for the day-to-day operations of KuCoin, KuMEX, Pool-X and for the KCS ecosystem's growth and development.

As an all-embracing and specialized exchange, with different positioning and target market, KuCoin wants to prove that they naturally have different product strategies for users to offer. KuCoin is one of the most utilized global exchanges, with over 5 million users from 200 countries and regions. Users from Jakarta, Amsterdam, and Abuja, although all trade on KuCoin, may now embrace crypto for different purposes. With such a complex user base, KuCoin believes that there's a need to continuously expand its business boundaries and services. Hence, as "The People's Exchange", they hope to provide all users with the financial services they need.

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Comments

I've been using Kucoin for months now. It's not a bad exchange, but I like the simplicity of Coinex much better. Recently Coinex added $DAI, so I guess I won't be using Kucoin as routinely anymore. What I like about Coinex over Kucoin is that in Coinex you can convert the small amounts to CET. In Kucoin there are always small amounts left in all the coins that you can't convert to anything, and that causes me anxiety. I hope they improve that.

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